Anthology Careers is an HR technology company providing B2B SaaS tools and support for employee onboarding and related HR processes. Its services include ADP onboarding, Workbright I-9 employment verification, and time and attendance management, along with support for onboarding Canadian hires in line with applicable employment laws and regulations. The company also helps customers navigate onboarding through FAQs and live assistance.
Growth Marketing Manager, Business & Government (Remote, United States)
Lead account-based and multi-channel demand generation for Blackboard’s EdTech SaaS business across Business and Government markets. Manage field programs, attribution, AI-enabled workflows, and measurable pipeline growth.
Description
- Drive new-logo pipeline campaigns for Blackboard across Business and Government segments
- Turn go-to-market positioning and segment strategy into coordinated, multi-channel demand programs
- Manage campaign delivery from initial brief through launch, measurement, and performance reporting
- Partner with Product Marketing, Marketing Intelligence, Marketing Operations, Sales, Customer Growth & Advocacy, Brand, and Creative
- Maintain integrated acquisition campaign calendars aligned with pipeline objectives
- Run programs across paid media, email, content syndication, webinars, and field events
- Create and manage account-based marketing initiatives for priority accounts
- Improve Blackboard’s presence in AI-generated research and coordinate GEO-related themes
- Develop AI-supported workflows for campaign analysis, personalization, and optimization
- Coordinate regional activations, roadshows, executive dinners, partner events, and BbT
- Measure event impact across sourced, influenced, and closed-won pipeline
- Own a direct pipeline contribution goal and assess results each week
- Apply intent data and buying signals to prioritize audiences and tailor outreach
- Maintain multi-touch attribution in partnership with Marketing Intelligence and Marketing Operations
- Surface customer expansion indicators for the Customer Growth & Advocacy team
- Produce landing pages, nurture emails, one-pagers, digital ads, event briefs, executive guides, and post-event sequences
- Coordinate segmentation, lead routing, and campaign tracking in HubSpot and Salesforce
- Report on pipeline contribution, MQL-to-SQL conversion, closed-won rates, cost per opportunity, and event ROI
- Optimize messaging, creative, calls to action, and audience segments through testing
- Share campaign performance and recommendations during weekly pipeline reviews
Requirements
- At least five years of B2B demand generation or growth marketing experience, preferably in EdTech, SaaS, or another complex enterprise setting
- Demonstrated success creating integrated pipeline-generating campaigns with ownership of a measurable contribution target
- Practical account-based marketing experience, including account-specific plays and impact measurement
- Experience managing conference participation and regional programs, including budgets and post-event analysis
- An AI-oriented approach, with experience using AI workflows or automation to improve campaign efficiency
- A data-led working style focused on performance analysis and continuous adjustment
- Strong working knowledge of HubSpot or Marketo and Salesforce
- Experience using intent platforms such as 6sense or Demandbase
- Experience managing paid media agencies and coordinating creative production
- Ability to work independently in a fast-moving organization
- Excellent written communication skills
- Ability to influence cross-functional Sales partners
- Fluent written and spoken English
- Preferred: experience marketing to corporate or government and public-sector audiences
- Preferred: familiarity with GEO and AI-generated answers
- Preferred: experience with AI SDR platforms or outbound sequencing tools
- Preferred: experience supporting flagship customer events or user conferences
- Legal authorization to work in the country where the role is based; visa sponsorship and immigration support are not available