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Modern Health is a healthcare technology company focused on making mental health support more accessible and equitable. Its platform serves employees, families, and healthcare providers with personalized resources ranging from self-guided tools to crisis care, addressing a broad range of mental health needs through evidence-based and culturally responsive support. Modern Health works with employers, consultants, and health plans to integrate mental health services into workplace care programs, with the goal of supporting well-being, reducing burnout and absenteeism, and helping organizations respond to long-term behavioral health needs.
Engagement Marketing Strategist — Modern Health, Remote US
Modern Health is seeking an Engagement Marketing Strategist to shape lifecycle campaigns for its employer mental health benefits platform. The role advises Client Managers on audience strategy, messaging, channels, and measurable member engagement.
Description
- Partner with Client Managers to clarify client goals, workforce needs, key business moments, and member engagement opportunities.
- Create tailored communication strategies and campaigns that strengthen awareness, activation, sustained engagement, and re-engagement.
- Provide Client Managers with strategic guidance, talk tracks, campaign plans, and recommendations grounded in data.
- Advise on audience segmentation, message sequencing, channel selection, localization, timing, calls to action, and measurement.
- Support client launches, open enrollment periods, benefit updates, new-hire communications, relaunches, and other high-impact initiatives.
- Develop customized communication and marketing recommendations that balance client priorities, member needs, operational practicality, and brand standards.
- Create reusable playbooks, toolkits, templates, and frameworks to scale engagement strategy.
- Analyze campaign and population data to uncover opportunities, propose tests, assess results, and strengthen future campaign plans.
- Build trusted relationships with Client Managers and advise on communications for clients and members.
- Raise the quality, consistency, and strategic impact of client recommendations.
- Help the Member Engagement Marketing team work with greater initiative and strategic focus.
Requirements
- Five to eight years of experience in lifecycle marketing, customer marketing, member engagement, client strategy, integrated marketing, or a related discipline.
- Experience creating communication or engagement strategies for multiple audiences, customers, clients, or market segments.
- Experience planning and delivering multi-touch, multi-channel campaigns, with an understanding of how audience, message, timing, and channel interact.
- Strong strategic consulting capabilities.
- Excellent written and spoken communication skills.
- Ability to turn data and performance insights into recommendations, prioritized opportunities, and more effective campaigns.
- Strong project management and organizational abilities.
- Demonstrated ability to influence without formal authority and align cross-functional teams.
- A member- or customer-centered approach with a commitment to clear, relevant, and inclusive communication.
- Applicants must be able to maintain work authorization throughout employment without employer sponsorship, employer-provided training plans, or attestations.
- Preferred: Background in healthcare, behavioral health, benefits, employee engagement, SaaS, or another complex, high-consideration product or service.
- Preferred: Experience supporting enterprise clients or working with account, client success, customer success, or sales teams.
- Preferred: Experience using lifecycle marketing platforms, CRM or marketing automation tools, campaign analytics, experimentation, or audience segmentation.
- Preferred: Experience creating scalable playbooks, enablement resources, or communication frameworks.
- Preferred: Experience working with global audiences, multiple languages or regions, or culturally diverse populations.
Benefits
- Medical, dental, vision, disability, and life insurance
- High-deductible health plan with a health savings account (HSA) option
- Flexible spending account (FSA)
- Access to coaches and therapists through the Modern Health platform
- Flexible time off
- Company-wide Collective Pause Days
- Parental leave policy
- Family-forming benefit through Carrot
- Family assistance benefit through UrbanSitter
- Professional development stipend
- 401(k)
- Financial planning benefit through Origin
- Annual wellness stipend
- New-hire stipend to help cover work-from-home setup costs
- ModSquad Community with virtual events, active ERGs, holiday activities, team-building events, and more
- Monthly cell phone reimbursement
- Equity program
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