Trendyol Group je mednarodno podjetje za e-trgovino, ki upravlja spletno nakupovalno platformo za stranke na trgih, vključno s Turčijo, Nemčijo in Združenimi arabskimi emirati. Njegovo delovanje zajema e-trgovino, logistiko in svetovanje, pri čemer se osredotoča na pomoč kupcem pri odkrivanju ustreznih izdelkov s personaliziranimi izkušnjami. Podjetje pri upravljanju čezmejnega digitalnega trga skrbi tudi za zasebnost, piškotke, tehnologije sledenja in regionalne regulativne zahteve.
Senior Brand Manager, CEE
Lead Trendyol’s brand, content, and communications strategy across Central and Eastern Europe. Coordinate annual marketing plans, agencies, and cross-functional teams to support customer growth.
Opis
- Lead CEE brand marketing, content, and communications initiatives.
- Connect marketing with other teams to improve the customer experience.
- Partner with media, digital, influencer, CRM, and creative teams to maintain consistent brand messaging.
- Use data and regional competitor insights to shape content style, tone, and language.
- Set brand strategy and annual marketing calendars for assigned markets and categories.
- Assess competitors and industry practices in brand marketing and content development.
- Oversee campaigns and projects with creative, media, event agencies, and other external partners.
- Spot market opportunities and put them to work for the brand.
Zahteve
- Bachelor’s or master’s degree, preferably in engineering, management, economics, or a related field.
- At least 10 years of experience in FMCG, retail, e-commerce, or fashion, ideally in an international environment.
- Demonstrated experience managing a team.
- Experience with regional sponsorships or partnerships.
- Analytical, data-driven, and focused on results.
- Strong communication skills.
- Excellent spoken and written English.
- Able to manage competing priorities and coordinate multiple project stakeholders.
- Able to deliver high-quality work quickly with a business focus.
- Available to travel without restrictions.
Ugodnosti
- Hybrid work with flexibility, including opportunities to work from abroad and a summer work arrangement.
- Personalized training allowance and learning opportunities.
- Annual budget for training or conferences.
- Access to a learning management system.
- In-person learning sessions throughout the year.
- Global mentoring opportunities.
- Team traditions, events, and social activities.