Brightspeed
Brightspeed
Brightspeed este o companie de telecomunicații care construiește și operează rețele de internet prin fibră optică pentru locuințe și companii. Planurile sale de servicii sunt concepute pentru diferite niveluri de utilizare online, de la navigarea de zi cu zi și gospodăriile mai mici până la streaming de mare capacitate, jocuri, apeluri video și încărcarea sau descărcarea unor fișiere voluminoase. Compania pune accent pe conectivitate fiabilă, prețuri clare și servicii de internet fără contracte anuale sau taxe de reziliere. Brightspeed se concentrează, de asemenea, pe extinderea accesului la internet de mare viteză în comunități care, în mod istoric, au fost insuficient deservite, astfel încât extinderea rețelei reprezintă o parte centrală a activității sale.

MarTech Operations Manager - Remote

Lead Salesforce Marketing Cloud operations for Brightspeed’s fiber internet business. Build data-driven customer journeys, improve campaign execution, and strengthen marketing automation.

Descriere

  • Manage customer communications across the lifecycle using Salesforce Marketing Cloud and related MarTech platforms
  • Design, build, and optimize automated journeys for timely, relevant, and personalized communications
  • Convert marketing and customer experience goals into clear business and technical requirements
  • Review communication processes, journeys, and workflows to uncover gaps, inefficiencies, and automation opportunities
  • Assess campaign and journey strategies, including real-time or batch, one-time or recurring, and static or dynamic communications
  • Oversee campaign setup, journey configuration, scheduling, testing, quality assurance, deployment, and optimization
  • Support the data architecture, integrations, and data flows that enable marketing automation and customer communications
  • Define operating standards for campaign execution, testing, automation, documentation, and platform usage
  • Coordinate multiple initiatives while balancing strategic MarTech development with immediate campaign and operational needs
  • Partner with Marketing, IT, Analytics, and other cross-functional stakeholders
  • Track campaign and journey results and apply insights to improve engagement, efficiency, and communication performance
  • Keep current with Salesforce Marketing Cloud features, MarTech developments, and emerging technologies
  • Propose improvements to Brightspeed’s marketing technology capabilities
  • Complete additional duties as assigned

Cerințe

  • Bachelor’s degree in business administration, marketing, information systems, technology, or a related discipline
  • At least five years of experience in Salesforce Marketing Cloud development or administration, or in marketing technology operations
  • Experience creating and deploying automated customer journeys, campaigns, and lifecycle communications
  • Background in marketing data, automation workflows, campaign testing, and data architecture support
  • Advanced knowledge of Salesforce Marketing Cloud, including campaign development, administration, automation, and journey orchestration
  • Strong understanding of marketing automation, customer lifecycle communications, and MarTech operations
  • Ability to turn business and marketing goals into well-defined functional and technical requirements
  • Knowledge of marketing data architecture, integrations, automation workflows, and dynamic communications
  • Strong analytical and problem-solving capabilities
  • Proven ability to manage competing projects and priorities
  • Sound business judgment
  • Experience collaborating across Marketing, IT, Analytics, and other technical teams
  • Excellent written and verbal communication skills
  • Ability to adapt and deliver results in a fast-changing environment
  • Salesforce Marketing Cloud certification is preferred
  • Telecommunications or related industry experience is preferred
  • Experience with other MarTech, CRM, customer data, or marketing automation platforms is preferred
  • Experience enabling personalized, real-time, or data-driven customer communications is preferred
  • Availability for occasional evening or weekend work during peak campaigns, critical launches, or platform implementations
  • Willingness to travel occasionally, estimated at up to 10% of the time

Beneficii

  • Competitive compensation
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Life insurance
  • Employee assistance program
  • 401(k) plan with company match
  • Voluntary benefits
  • Paid time off programs
  • Remote, hybrid, office, or field-based work arrangements depending on the position, business needs, and individual circumstances
  • Occasional travel for vendor meetings, industry conferences, or internal team events

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