ASSA ABLOY Opening Solutions dezvoltă și produce tehnologii de securitate pentru clădiri și facilități. Portofoliul său include sisteme mecanice și electromecanice de închidere, soluții de control al accesului și produse conexe care susțin accesul și deplasarea în siguranță în medii rezidențiale, comerciale și publice. Compania deservește o gamă variată de sectoare, inclusiv construcțiile, sănătatea și producția, oferind soluții concepute pentru spații precum spitale, școli, locuri de muncă și alte facilități comune.
Head of Marketing, Vingcard Americas (Plano, TX)
Lead regional marketing for ASSA ABLOY’s Vingcard Americas business across PropTech and hospitality technology. Own full-funnel growth, revenue alignment, MarTech, AI adoption, and partner programs.
Descriere
- Shape and deliver regional marketing strategy in line with global direction and growth goals
- Develop positioning that advances the business as a PropTech services provider
- Drive coordinated marketing initiatives across paid, owned, and earned channels
- Create a consistent Sales and RevOps cadence to support pipeline growth, expansion, and retention
- Introduce modern marketing practices, repeatable standards, and AI-supported workflows
- Set the strategy for trade shows and branding for individual initiatives
- Administer a multimillion-dollar budget while tracking effectiveness and return
- Direct digital-first, full-funnel campaigns across paid, owned, and earned media
- Improve performance across PPC, SEO, SEM, emerging digital channels, and AI-powered search
- Own CRM and marketing automation direction across SFDC, Marketo, and 6Sense
- Develop B2B and channel-partner communities through focused digital engagement
- Coordinate campaign schedules, staffing, agencies, creative production, and results analysis
- Define full-funnel measurement, attribution models, dashboards, and performance KPIs
- Strengthen customer and account data, targeting, segmentation, personalization, and lifecycle programs
- Establish MarTech and AI governance for processes, privacy, compliance, and suppliers
- Communicate plans, business cases, and performance results to executives and cross-functional stakeholders
- Work with Sales to connect marketing execution to revenue objectives
- Direct external agencies and partner relationships
- Build a collaborative regional marketing culture centered on innovation and ongoing improvement
Cerințe
- At least 10 years of progressive marketing leadership in complex, matrixed organizations
- Track record of taking integrated marketing programs from strategy through execution and measurement, with links to pipeline and revenue
- Advanced knowledge of digital marketing, audience development, and full-funnel demand generation, including lifecycle and expansion programs
- Strong command of CRM, marketing automation, account-based marketing, intent data, and analytics platforms such as CRM365, Marketo, 6sense, GA4, and BI dashboards
- Ability to turn product and solution value into persuasive messaging for PropTech and hospitality technology audiences
- Working knowledge of AI applications for speed, optimization, and personalization, with attention to governance, brand standards, and quality
- Experience growing B2B and channel-partner communities and running co-marketing initiatives
- Proven ability to lead and develop strong teams, manage agencies, and steward budgets
- Excellent communication, narrative, and executive presentation skills, with the influence to engage senior stakeholders
- Independent, inventive approach with enthusiasm for continuous learning and experimentation
- Background in physical security, access control, hospitality technology, or related B2B SaaS and services is helpful but not mandatory
Beneficii
- Ongoing feedback plus training and professional development support
- Work within diverse and inclusive teams
- Scope to expand the role locally, regionally, or internationally