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Weekday (YC W21)
Weekday (YC W21)
11 – 50 Darbinieki
KonsultācijasPersonāla tehnoloģijasSaaS
Weekday (YC W21) ir Indijai orientēta personāla atlases platforma HR tehnoloģiju un SaaS risinājumu jomā. Tā apvieno mākslīgā intelekta vadītus rīkus ar plašu kandidātu datubāzi, lai palīdzētu uzņēmumiem identificēt talantus un uzrunāt tos, izmantojot proaktīvu saziņu. Platforma atbalsta saziņu e-pastā, WhatsApp un pa tālruni, kā arī sniedz kandidātiem vienkāršu iespēju atrast un pieteikties vakancēm.
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Vakances uzņēmumā

Senior Performance Marketing Specialist - Remote India

Lead paid acquisition optimization across international markets, focusing on CAC, ROAS, and LTV. Use testing, analytics, attribution insights, and cross-functional collaboration to improve campaign performance.

INIndijaAttālinātiPilna slodzeVecākais speciālistsNepieciešamā Valoda: angļuUz rezultātiem balstīts mārketings

Apraksts

  • Run, monitor, and optimize multi-channel campaigns across mobile app, remarketing, and acquisition objectives.
  • Configure campaigns, quality assurance processes, bidding, targeting, pacing, creative rotation, and tracking.
  • Evaluate performance across products, markets, audiences, and channels.
  • Relate media metrics to conversions, revenue, CAC, and LTV.
  • Find opportunities to increase acquisition efficiency throughout the funnel.
  • Control spend within approved budgets and recommend budget reallocations.
  • Plan and execute structured tests involving creative, audiences, landing pages, bidding approaches, and campaign formats.
  • Work with Creative and Product teams to strengthen advertisements and landing pages.
  • Collaborate with Data and Engineering to verify tracking and use attribution and incrementality findings.
  • Manage and improve remarketing through audience segmentation, creative sequencing, and frequency controls to support re-engagement, retention, and repeat conversions.
  • Report to the Manager, Performance Marketing.
  • Lead campaign delivery, optimization, and performance recommendations as a senior individual contributor.

Prasības

  • At least five years of hands-on performance marketing experience, ideally in a B2C subscription or consumer technology company.
  • Demonstrated success optimizing multi-channel campaigns, managing pacing, and making data-driven budget recommendations against acquisition and revenue targets.
  • Advanced practical experience with Apple Search Ads, Google, Meta, and TikTok.
  • Strong analytical judgment for diagnosing performance shifts, prioritizing opportunities, and converting data into actionable campaign decisions.
  • Working knowledge of attribution and incrementality, including applying measurement results to campaign choices.
  • Ability to present performance insights and recommendations through dashboards, written reports, and structured presentations.
  • Ability to collaborate across remote, cross-functional teams while independently managing multiple campaigns and priorities.
  • Experience launching and managing campaigns in international markets, including the United States, United Kingdom, or European Union.
  • Experience with GA4 and campaign reporting or visualization platforms such as Looker.
  • Experience using results from incrementality testing or marketing mix modeling to guide campaign decisions.
  • Interest in AI-powered products, writing tools, or education technology is a bonus.
  • Required skills include campaign optimization, paid media advertising, and landing page optimization.
  • Preferred skills include attribution modeling, budget allocation, and LTV analysis.

Priekšrocības

  • Competitive salary with an annual bonus.
  • Medical coverage.
  • Life and accidental insurance.
  • Vacation and leave options, including menstrual, flexible, and special leave.
  • Professional growth support through education and development reimbursements and workshops.
  • Maternity and parental leave.
  • Hybrid and remote work with flexible hours.
  • On-site and remote company events throughout the year.
  • Technology, work-from-home, and new-hire allowances.
  • Employee referral program.
  • Total compensation may include bonuses, equity, and benefits.
  • Benefits and benefit amounts vary by region.

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