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Weekday (YC W21)
Weekday (YC W21)
11 – 50 Employees
ConsultingHR TechSaaS
Weekday (YC W21) is an India-focused recruitment platform in the HR technology and SaaS space. It combines AI-driven tools with a broad candidate database to help companies identify and engage talent through proactive outreach. The platform supports communication across email, WhatsApp, and phone, while also giving candidates a straightforward way to discover and apply for roles.
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Senior Performance Marketing Specialist - Remote India

Lead paid acquisition optimization across international markets, focusing on CAC, ROAS, and LTV. Use testing, analytics, attribution insights, and cross-functional collaboration to improve campaign performance.

INIndiaRemoteFull-timeSeniorEnglish RequiredPerformance Marketing

Description

  • Run, monitor, and optimize multi-channel campaigns across mobile app, remarketing, and acquisition objectives.
  • Configure campaigns, quality assurance processes, bidding, targeting, pacing, creative rotation, and tracking.
  • Evaluate performance across products, markets, audiences, and channels.
  • Relate media metrics to conversions, revenue, CAC, and LTV.
  • Find opportunities to increase acquisition efficiency throughout the funnel.
  • Control spend within approved budgets and recommend budget reallocations.
  • Plan and execute structured tests involving creative, audiences, landing pages, bidding approaches, and campaign formats.
  • Work with Creative and Product teams to strengthen advertisements and landing pages.
  • Collaborate with Data and Engineering to verify tracking and use attribution and incrementality findings.
  • Manage and improve remarketing through audience segmentation, creative sequencing, and frequency controls to support re-engagement, retention, and repeat conversions.
  • Report to the Manager, Performance Marketing.
  • Lead campaign delivery, optimization, and performance recommendations as a senior individual contributor.

Requirements

  • At least five years of hands-on performance marketing experience, ideally in a B2C subscription or consumer technology company.
  • Demonstrated success optimizing multi-channel campaigns, managing pacing, and making data-driven budget recommendations against acquisition and revenue targets.
  • Advanced practical experience with Apple Search Ads, Google, Meta, and TikTok.
  • Strong analytical judgment for diagnosing performance shifts, prioritizing opportunities, and converting data into actionable campaign decisions.
  • Working knowledge of attribution and incrementality, including applying measurement results to campaign choices.
  • Ability to present performance insights and recommendations through dashboards, written reports, and structured presentations.
  • Ability to collaborate across remote, cross-functional teams while independently managing multiple campaigns and priorities.
  • Experience launching and managing campaigns in international markets, including the United States, United Kingdom, or European Union.
  • Experience with GA4 and campaign reporting or visualization platforms such as Looker.
  • Experience using results from incrementality testing or marketing mix modeling to guide campaign decisions.
  • Interest in AI-powered products, writing tools, or education technology is a bonus.
  • Required skills include campaign optimization, paid media advertising, and landing page optimization.
  • Preferred skills include attribution modeling, budget allocation, and LTV analysis.

Benefits

  • Competitive salary with an annual bonus.
  • Medical coverage.
  • Life and accidental insurance.
  • Vacation and leave options, including menstrual, flexible, and special leave.
  • Professional growth support through education and development reimbursements and workshops.
  • Maternity and parental leave.
  • Hybrid and remote work with flexible hours.
  • On-site and remote company events throughout the year.
  • Technology, work-from-home, and new-hire allowances.
  • Employee referral program.
  • Total compensation may include bonuses, equity, and benefits.
  • Benefits and benefit amounts vary by region.

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