„Live Nation Entertainment“ yra pasaulinė žiniasklaidos ir pramogų bendrovė, daugiausia dėmesio skirianti gyvai muzikai. Jos veikla apima koncertų organizavimą, bilietų platinimą ir partnerystes su prekių ženklais, taip pat bendradarbiavimą su atlikėjais, siekiant gerbėjams visame pasaulyje suteikti gyvos muzikos patirčių. Įmonės komandos prisideda prie įvairių gyvų renginių ekosistemos sričių – nuo muzikantų ir auditorijos sujungimo iki didelio masto koncertų kūrimo ir populiarinimo.
Senior Manager, Client Marketing (Remote, United States)
Lead paid media and digital campaigns for Ticketmaster, the live event ticketing marketplace. Manage client partnerships, campaign analytics and optimization, and revenue growth.
Aprašymas
- Manage client accounts and support a major sports and venues client.
- Advise clients on Ticketmaster marketing solutions, with a focus on paid media.
- Coordinate marketing campaign delivery and contribute to revenue targets.
- Retain performance media investment across the client portfolio.
- Lead complex digital campaigns, analytics projects, and related initiatives.
- Build internal expertise in clients’ businesses, challenges, structures, and relevant Ticketmaster solutions.
- Recommend cross-channel marketing plans that support client goals.
- Use ticketing data and ticketing software infrastructure in marketing work.
- Review campaign results, spot trends, improve performance, and identify upsell opportunities.
- Communicate clearly with clients and internal stakeholders.
- Build and maintain strong relationships with internal teams and colleagues.
- Lead client calls and meetings, preparing narratives and supporting materials.
- Help clients use Ticketmaster products and services, including reporting and audience segmentation tools.
- Support campaign delivery with copywriting, image resizing, and related tasks.
- Manage, support, and mentor a marketing associate manager.
- Keep up with developments in live entertainment and marketing.
Reikalavimai
- Bachelor’s degree in marketing or a related field.
- Five to seven years of experience in a similar digital marketing role.
- A record of success managing accounts for top-tier clients.
- Ability to oversee multiple complex projects across several clients at once.
- Strong knowledge of digital marketing channels and strategies, including on-site advertising, programmatic display, paid social, and search engine marketing.
- Strong quantitative and analytical skills.
- Knowledge of digital media platforms and businesses, with expertise in at least one of these channels: on-site advertising, search engine marketing, programmatic display, or paid social.
- Strong written and verbal communication and comprehension skills, with the ability to adapt to different audiences.
- Understanding of and interest in the business side of sports.
- Advanced proficiency with Microsoft Office products.
- Knowledge of AI tools.
- Ability to work effectively with clients and colleagues at executive, mid-management, and operational levels.
- Creative problem-solving skills.
- Excellent organizational skills.
- Ability to perform under pressure and meet tight deadlines.
Privalumai
- Medical, vision, dental, and mental health coverage for employees and their families.
- Health care concierge service.
- Flexible Spending Account or Health Savings Account.
- Free concert tickets.
- Generous paid time off, including holidays, sick time, and personal days.
- 401(k) plan with company match.
- Stock reimbursement program.
- New parent programs, including caregiver leave.
- Support for fertility, adoption, foster care, or surrogacy.
- Career and skills development through School of Live.
- Tuition reimbursement.
- Student loan repayment.
- Paid volunteer time off.
- Crowdfunding match.