Choice Hotels International
Choice Hotels International
Choice Hotels International operates in hospitality, with a business centered on hotel franchising and a portfolio spanning upscale and economy accommodations. The company supports hotel owners and local communities through programs such as Your Community, Your Choice, and initiatives that expand ownership opportunities for underrepresented entrepreneurs. Its stated focus on diversity, equity, and community engagement shapes its approach to building career paths for associates. Choice Hotels International hires across its business; prospective candidates can explore current opportunities through its careers site.

Commercial Activation and Performance Manager, Upscale Brands

Improve revenue, market share, and demand generation across Choice Hotels’ upscale franchise portfolio. Build commercial plans and help hotels act on performance insights, enterprise programs, and local market opportunities.

Aprašymas

  • Find hotels with opportunities to improve revenue, market share, and demand generation.
  • Analyze hotel performance trends, risks, and gaps to identify growth opportunities.
  • Provide insights and recommendations to Senior Regional Directors, field leaders, hotel teams, and senior leadership.
  • Create and carry out property-level commercial plans for pricing, demand generation, business mix, and revenue growth.
  • Advise hotels on promotions, pricing, revenue recovery, channel performance, direct bookings, and distribution.
  • Identify market events and local demand drivers that can increase demand and market share.
  • Work with Area Directors and Senior Regional Directors to shape commercial growth strategies for individual hotels.
  • Create action plans for underperforming hotels and assess negotiated account production.
  • Connect hotels with company programs, tools, resources, and subject matter experts.
  • Track the effectiveness of recommendations and manage activation plans, milestones, and results.
  • Coordinate with Revenue Management, Global Sales, Marketing, Loyalty, Distribution, Digital Commerce, Reservation Services, and other Commercial Centers of Excellence.
  • Increase hotel adoption and use of revenue-generating programs such as Easy Bid, DirectPay, Choice Business Direct, and future offerings.
  • Create reusable playbooks, best practices, tools, and resources for hotels.
  • Serve as a link between hotels and corporate commercial teams.
  • Provide ROCS Program Revenue Managers with extra coverage, transition support, and project assistance.
  • Lead commercial activation projects and strategic performance initiatives.
  • Keep project plans, action trackers, and stakeholder communications up to date.
  • Assess initiative effectiveness and return on investment using performance metrics, adoption rates, and revenue results.
  • Help roll out new commercial strategies, tools, programs, and company-wide initiatives.
  • Recommend process improvements that connect operational execution with commercial results.

Reikalavimai

  • Bachelor’s degree in hospitality, business, marketing, revenue management, or a related field, or equivalent experience.
  • At least five years of experience in hotel revenue management, commercial strategy, sales, marketing, operations, franchise support, or a related area.
  • Strong analytical and problem-solving skills, including the ability to turn data into practical recommendations.
  • Working knowledge of hotel revenue management, distribution channels, demand generation, and commercial performance drivers.
  • Ability to influence results and prompt action without direct authority.
  • Strong project management, organizational, and prioritization skills.
  • Ability to work effectively with owners, operators, field teams, corporate partners, and other stakeholder groups.
  • Ability to handle ambiguity and competing priorities while maintaining a strategic perspective.
  • Excellent communication, presentation, and consultative skills.
  • Willingness to travel as business needs require.

Privalumai

  • Competitive pay and medical, dental, and vision coverage.
  • Leave and paid time off for holidays, vacation, personal and family needs, volunteering, illness, jury duty, bereavement, military service, and religious observance.
  • Retirement and health savings benefits.
  • Employee recognition programs.
  • Discounts at Choice hotels worldwide.
  • Home office work arrangement.
  • Travel may be required depending on the role.