HowNow is an education, SaaS, and HR technology company focused on workplace learning and workforce development. Its HowNow+ platform helps organizations deliver on-the-job learning, organize internal knowledge, and support employee development and learning and development programs. Founded in 2019, HowNow operates with teams in the UK and Mumbai and hires people to build tools that make workplace learning more accessible and useful.
Social Content Producer, London Hybrid — HowNow
Create video, podcast, and social campaign content for HowNow’s learning platform. Develop its brand voice and audience across LinkedIn, Instagram, and YouTube.
Description
- Create short-form social and founder-led video for LinkedIn, Instagram, and YouTube
- Produce product stories, demos, launches, podcasts, interviews, guest features, long-form video, carousels, graphics, motion graphics, animations, event content, and reactive content
- Partner with the founder, product, and go-to-market teams to turn ideas, conversations, products, customer successes, and AI and workplace trends into creative content
- Film founder content, podcasts, interviews, events, and other required footage
- Manage framing, lighting, and sound independently
- Edit content with compelling hooks, strong pacing, effective cuts, captions, and sound
- Create carousels, graphics, thumbnails, product visuals, and social assets both within and beyond the brand guidelines
- Bring HowNow products, including Guru, to life through engaging product-focused moments
- Develop recurring series, visual treatments, and recognisable creative formats for HowNow
- Test content, track reach, engagement, saves, shares, and follower growth, and apply the findings to future work
- Contribute to social content strategy for LinkedIn, Instagram, and YouTube
- Adapt high-performing organic content into versions suitable for paid social
- Manage multiple projects while sustaining a consistent weekly production cadence
- Strengthen HowNow’s distinctive creative identity and grow its audience
- Create L&D Disrupt content that extends beyond the full-length episodes
Requirements
- Can independently develop an idea from initial concept through to the completed deliverable
- Advanced video shooting and editing ability with Premiere Pro, Final Cut, or a comparable tool
- Experience using After Effects or a similar application for motion work
- Strong visual judgement and design capability
- Proficient with Photoshop, Illustrator, and Lightroom or comparable tools
- Working knowledge of Figma and Canva
- Experience incorporating AI tools into creative production workflows
- Understands what performs on LinkedIn, Instagram, and YouTube, including how content should be adapted for each platform
- Has a clear standard for quality and can explain why creators’ and brands’ work is effective
- Can link creative decisions to outcomes and explain performance results and subsequent changes
- Curious about AI, technology, the future of work, and internet culture
- Works quickly from incomplete briefs and can strengthen them when needed
- Comfortable presenting ideas to founders, product, and sales teams and responding to feedback
- Several years of social content production experience in-house, at an agency, or through personal channels
- B2B or learning technology experience is helpful but not required
- A strong portfolio matters more than the exact job title, degree, or number of years in B2B SaaS
Benefits
- 10% discretionary, performance-based bonus
- Hybrid schedule with two days each week in the London office, on Wednesdays and Thursdays
- Option to work from anywhere for up to two weeks per quarter
- Wind-down Fridays with no meetings after 2pm
- Enhanced maternity and paternity policies
- 25 days of annual leave plus bank holidays and your birthday off
- Employee pension scheme
- Private health insurance through Bupa, with access to Yulife
- £500 annual learning and development allowance
- Dog-friendly offices
- Monthly social events
- Access to HowNow+
- Cycle to Work scheme
- Financial wellbeing support through Mintago