Claravine is a B2B SaaS company focused on marketing data standards. Its platform helps brands and agencies create consistent taxonomies, naming conventions, and metadata across digital experiences, while supporting collaboration and automating data flows. By improving the accuracy and reliability of marketing data, Claravine enables teams to make better-informed decisions and adjust their data practices as business needs change.
Senior Vice President of Marketing – Claravine (Remote)
Lead Claravine’s enterprise marketing strategy, category narrative, and pipeline growth. Oversee thought leadership, product marketing, demand generation, and a lean AI-enabled team.
Description
- Define Claravine’s position as The Data Standards Company® and strengthen its category narrative
- Represent Claravine through keynote presentations, industry media, analyst briefings, executive panels, and podcasts
- Create and refine competitive positioning for Sales and Customer Success
- Manage relationships with Gartner, Forrester, IDC, and other industry analysts
- Take ownership of marketing’s pipeline contribution through attribution, targets, and accountability
- Develop and execute an enterprise ABM program for Global 2000 companies investing more than $50M in advertising
- Generate demand through content, events, digital programs, partner marketing, and direct outreach
- Strengthen full-funnel reporting and attribution practices
- Lead messaging, positioning, competitive intelligence, sales enablement, and launch planning
- Create business-value messaging for CMOs, VP-level marketing leaders, and marketing analytics buyers
- Develop pricing and packaging recommendations in partnership with Product and Finance
- Create sales and expansion enablement materials that improve win rates and ACV
- Manage content strategy across the enterprise buyer journey
- Commission and produce research, benchmarks, and frameworks focused on marketing data standards
- Develop customer advocacy through case studies, references, advisory boards, and executive roundtables
- Build and develop a team of 5–10 spanning product marketing, demand generation, content, xEO, and contractors
- Manage the marketing budget and P&L while ensuring return on investment
- Apply AI-powered workflows and tools to increase output from a lean marketing team
- Establish reporting rhythms and executive dashboards
Requirements
- At least 12 years of experience in B2B SaaS or enterprise technology marketing
- At least 4 years in VP, SVP, or CMO positions with responsibility for the full Marketing function
- Demonstrated success developing category narratives and thought leadership for enterprise marketing buyers
- A record of owning pipeline and revenue goals with measurable, quantified outcomes
- Experience leading or closely supporting 6–12-month enterprise sales cycles with six-figure minimum ASPs
- Experience managing lean teams of 5–15 people
- Hands-on AI experience that has materially changed marketing operations
- Exceptional writing, communication, presentation, and executive presence skills
- Deep knowledge of marketing data, analytics, and measurement
- Established relationships across the enterprise marketing technology ecosystem preferred
Benefits
- Equity and benefits package
- Quarterly travel to Claravine’s Lehi, Utah headquarters and to customer or conference locations