DIRECTV is a large telecommunications and media company serving television audiences in the United States through satellite TV and internet-based streaming services. Its offerings span channel packages, premium networks, sports programming, movies, and regional sports content, with options designed for customers who prefer satellite delivery or streaming over an existing internet connection. DIRECTV also serves business customers alongside residential households, making its work relevant to television distribution, digital media, telecommunications, and customer-focused service operations.
Junior AI Orchestration Analyst
Run and troubleshoot AI marketing workflows at DIRECTV using Optimizely Opal (Mark). Monitor agent activity, validate data, document results, and escalate issues across marketing technology tools.
Description
- Run prebuilt orchestration agents in Optimizely Opal (Mark) using documented workflows and playbooks.
- Monitor agent runs, record unexpected results or failures, and escalate issues.
- Troubleshoot stalled or failed agent runs using established procedures.
- Keep accurate activity logs and outcome records for reporting and audits.
- Check data quality by verifying source data, tags, and triggers.
- Test new and updated agents before release and document the results.
- Work with the MarTech Platform & Integration Manager and other teams to clarify workflow needs and share agent status.
- Refer platform bugs, integration problems, and data discrepancies to internal teams or Optimizely support.
- Help document agent settings, operating procedures, and lessons learned.
- Take ongoing training in Optimizely Opal / Mark and marketing automation.
- Run assigned agents independently with minimal supervision.
- Develop working knowledge of the MarTech stack and campaign orchestration agents.
Requirements
- Bachelor’s degree in marketing, business, information systems, computer science, data analytics, or a related field.
- 0–1 years of professional experience.
- Internship, co-op, or coursework experience with marketing technology, automation, or data tools is a plus.
- Strong attention to detail and ability to follow structured processes and documentation.
- Basic knowledge of, or strong interest in, marketing automation, workflow tools, or AI agent systems.
- Comfort using spreadsheets and structured data, such as Excel or Google Sheets.
- Clear written communication for recording issues and documenting processes.
- Ability to work independently in a fully remote role and manage recurring operational tasks.
- Experience with Optimizely, Opal / Mark, or other marketing automation and orchestration platforms is preferred.
- Basic familiarity with APIs, webhooks, or no-code and low-code automation tools is preferred.
- Coursework or personal projects involving AI agents, chatbots, or workflow automation are preferred.
- Familiarity with ticketing and documentation tools such as Jira, Confluence, or Notion is preferred.
- A background check may be required because the role routinely accesses proprietary DIRECTV and customer data.
- Must be based in the United States, excluding Alaska.
Benefits
- Mentorship from the MarTech Platform & Integration Manager.
- Opportunity to grow into advanced platform, integration, or automation engineering work.
- Competitive base salary.
- Bonus and benefits are part of the total compensation package; amounts are not specified.