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Rula
Rula
501 – 1,000 Employees
Skilled Worker Visa SponsorConsultingHealthcareInsurance

Rula is a mental health care platform connecting patients across the United States with licensed therapists and psychiatric providers. Its services include online and in-person therapy, psychiatry, and medication management, supported by scheduling tools, provider reviews, coverage verification, cost estimates, and a nationwide provider directory.

The company works with more than 120 insurance plans, including Medicare, Medicaid, and major commercial carriers, while also offering self-pay options. Rula serves individuals directly and partners with employers, health plans, and health systems, with clinical standards and ongoing professional development shaping its provider network. Its team supports care for a broad range of mental health conditions, including anxiety, depression, PTSD, ADHD, OCD, and bipolar disorder.

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Business Development Manager, Healthcare Partnerships

Grow Rula’s behavioral health partnerships with benefits consultants and health plans, while building employer opportunities through consultative healthcare sales and strategic prospecting.

USUnited States
$176,000 – $204,250 / year
RemoteFull-timeMiddleSeniorEnglish RequiredBusiness Development Rep

Description

  • Build trusted relationships with benefits consultants and health plan sales teams
  • Develop the Middle Market and National Accounts pipeline
  • Guide partnership and client discussions from start to finish
  • Work across self-funded and fully insured plan structures
  • Position Rula as a leading behavioral health solution and challenge conventional approaches
  • Explain complex value propositions, from concise pitches to detailed claims economics
  • Prospect strategically
  • Turn ecosystem relationships into valuable employer opportunities
  • Work with consultant and health plan communities to influence employer opportunities
  • Travel up to 20%

Requirements

  • At least 5 years of healthcare experience with a carrier or consulting firm
  • At least 5 years in client-facing sales or account management
  • Demonstrated ability to build trusted relationships with consultants and health plans
  • Experience managing or sharing ownership of consultant and health plan relationships
  • Experience influencing employer opportunities through consultant and health plan channels
  • Proficiency in multichannel prospecting and lead discovery
  • Account management experience
  • Understanding of self-funded and fully insured plan structures
  • Understanding of medical plan designs and Employee Assistance Programs (EAPs)
  • Understanding of how consultants and health plan sales teams advise employer clients
  • Ability to lead client conversations from discovery and positioning through follow-up strategy
  • Must reside in the United States; Rula does not currently hire in Hawaii
  • Preferred: At least 1 year of experience at a high-growth mental health startup
  • Preferred: At least 1 year working at an EAP organization or deep knowledge of the EAP field
  • Preferred: West Coast location or established West Coast relationships, and willingness to travel up to 20%
  • Preferred: Ability to tailor pitches and handle complex objections
  • Preferred: Strong organization, accurate CRM records, and structured pipeline management
  • Must be authorized to work in the United States

Benefits

  • Fully remote work
  • Working hours designed to support work-life balance
  • Pay and benefits with transparent salary ranges
  • Medical, dental, vision, life, disability, and FSA/HSA coverage
  • Access to a 401(k) plan
  • Generous time off, including two company-wide shutdown weeks each year
  • Paid parental leave for birthing, non-birthing, adoptive, and foster parents
  • Employee Assistance Program
  • Quarterly department allowance for team-building activities or in-person gatherings
  • Community and employee resource groups
  • Home office stipend for new hires
  • $50 monthly internet or mobile phone stipend
  • Wellness initiatives throughout the year
  • $50 monthly wellness stipend
  • Equity
  • Bonus

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