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Director of CRM Operations
Lead Swinerton’s CRM, marketing automation, and data strategy. Improve adoption and processes while advancing cross-functional growth initiatives.
विवरण
- Shape long-term strategic plans with senior leaders to support Swinerton’s growth and market position
- Facilitate cross-functional workshops to set future direction, strategic goals, and measures of success
- Rank companywide initiatives using strategic use cases and impact assessments
- Track KPIs and progress, and report results transparently to support accountability
- Lead the strategy, rollout, and ongoing execution of CRM and marketing automation
- Increase CRM adoption and engagement, and oversee governance across departments
- Set system requirements and work with IT and vendors on upgrades, integrations, and issue resolution
- Assess and maintain CRM data quality with analysis, validation rules, and regular reports
- Build scalable CRM processes that support adoption and efficient operations
- Manage CRM training across the company through virtual, in-person, and webinar sessions
- Set and monitor CRM KPIs and performance measures to evaluate return on investment
- Lead cross-functional teams delivering CRM and pursuit strategy initiatives
- Connect departments to align CRM and pursuit tools, analytics, and business strategies
- Encourage collaboration, innovation, adaptability, ongoing improvement, and considered growth
- Build stakeholder alignment and user support through engagement and change management
आवश्यकताएँ
- Bring at least 12 years of experience in CRM management, data analytics, business strategy, or a related field
- Have 3–5 or more years of experience managing people and cross-functional teams
- Show a record of using data and technology to advance strategic initiatives and improve processes
- Know sales, marketing, and operational workflows in a corporate setting
- Bring 5–10 or more years of experience leading organization-wide technology and business process change
- Think strategically and connect data insights to long-term organizational goals
- Apply strong analytical and problem-solving skills
- Turn complex data into actionable insights
- Communicate and work with others effectively
- Bring expert knowledge of CRM platforms such as Salesforce
- Bring expert knowledge of marketing automation tools
- Demonstrate leadership and team-building skills
- Synthesize market and internal data to guide business and operational decisions
लाभ
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) plan with company matching
- Employee Stock Ownership Program (ESOP)
- Individual stock ownership
- Paid vacation
- Paid sick leave
- Paid holidays
- Bereavement leave
- Employee assistance program
- Pre-tax flexible spending accounts
- Basic term life insurance and accidental death and dismemberment coverage
- Business travel accident insurance
- Short-term and long-term disability coverage
- Financial wellness coaching
- Educational assistance
- Care.com membership
- ClassPass fitness membership
- DashPass delivery membership
- Additional term life insurance
- Long-term care insurance
- Critical illness and accidental injury insurance
- Pet insurance
- Legal plan
- Identity theft protection
- Other voluntary benefit options
- Hybrid work arrangement
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