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American Express
American Express
B2BBančništvoFinance
American Express je globalno podjetje za finančne storitve, ki deluje na področju bančništva, financ in plačil med podjetji. Njegovo poslovanje vključuje potrošniške, poslovne in korporativne kreditne kartice; plačilne storitve in storitve za trgovce; varčevalne račune, potrdila o vlogah in osebna posojila; pa tudi programe nagrajevanja, potovalne programe, korporativne plačilne rešitve, finančno izobraževanje, varnostne storitve ter podporo imetnikom kartic in trgovcem.
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Delovna mesta v podjetju

Director of Emerging Platforms and Content Strategy

American Express marketing director developing AI-enabled content acquisition capabilities. Leads emerging platform strategy, partnerships, measurement, and prospect growth.

USZdružene države AmerikeNYNew York
123.000 $ – 215.250 $ / leto
HibridnoPolni delovni časVodjaZahtevani Jezik: angleščinaVodja vsebinskega marketinga

Opis

  • Set the content-led acquisition strategy for prospects, using customer needs and market opportunities to shape discovery and acquisition.
  • Advance content capabilities with AI and emerging technologies across identification, creation, optimization, distribution, and maintenance at scale.
  • Build a connected content ecosystem across first- and third-party channels, working with channel teams to expand authority and reach and improve customer journeys.
  • Test emerging acquisition opportunities through focused pilots and learning plans, turning consumer behavior shifts into recommendations to scale, refine, or stop.
  • Lead external partnerships and assess capabilities, translating new platforms and vendors into practical marketing use cases.
  • Manage and develop a Senior Marketing Manager, providing strategic guidance and team direction.
  • Work with analytics to improve measurement and link AI indicators to business outcomes.
  • Coordinate with key internal and external partners to align the work.

Zahteve

  • Bring a commercially focused marketing background and a record of turning customer needs and market changes into strategies that produce measurable growth.
  • Have experience in content, digital growth, acquisition, or a related field, with a clear grasp of content’s role in customer decisions across owned and third-party channels.
  • Show experience using AI, automation, or emerging technology to build or transform marketing capabilities and deliver proven business results beyond experimentation.
  • Work effectively in fast-changing, ambiguous settings and make sound strategic choices when established approaches are unavailable.
  • Lead across functions, influence senior stakeholders without direct authority, set shared priorities, and mobilize teams in complex organizations.
  • Demonstrate strong people leadership and communication, moving between long-term strategy, practical execution, and executive decisions.
  • Hold a bachelor's degree.
  • Be eligible to work in the United States for American Express; visa sponsorship is not available for this position.

Ugodnosti

  • Competitive base pay
  • Bonus incentives
  • 6% company match on the retirement savings plan
  • Complimentary financial coaching and financial well-being resources
  • Medical, dental, vision, life insurance, and disability coverage
  • Flexible hybrid, on-site, or virtual work arrangements, depending on role and business needs
  • More than 20 weeks of paid parental leave for all parents, regardless of gender, for pregnancy, adoption, or surrogacy
  • Complimentary access to on-site wellness centers with nurses and doctors, depending on location
  • Confidential counseling at no cost through the Healthy Minds program
  • Career development and training opportunities

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