American Express
American Express
American Express — банк ісі, қаржы және B2B төлемдері салаларында жұмыс істейтін жаһандық қаржылық қызметтер компаниясы. Компанияның қызметтері жеке тұлғаларға, бизнеске және корпоративтік клиенттерге арналған кредит карталарын, төлем және саудагерлерге қызмет көрсету сервистерін, жинақ шоттарын, депозиттік сертификаттарды және жеке қарыздарды, сондай-ақ сыйақы бағдарламаларын, саяхат бағдарламаларын, корпоративтік төлем шешімдерін, қаржылық білім беруді, қауіпсіздік қызметтерін және карта ұстаушылар мен саудагерлерге қолдау көрсетуді қамтиды.

Director of Emerging Platforms and Content Strategy

American Express marketing director developing AI-enabled content acquisition capabilities. Leads emerging platform strategy, partnerships, measurement, and prospect growth.

Сипаттама

  • Set the content-led acquisition strategy for prospects, using customer needs and market opportunities to shape discovery and acquisition.
  • Advance content capabilities with AI and emerging technologies across identification, creation, optimization, distribution, and maintenance at scale.
  • Build a connected content ecosystem across first- and third-party channels, working with channel teams to expand authority and reach and improve customer journeys.
  • Test emerging acquisition opportunities through focused pilots and learning plans, turning consumer behavior shifts into recommendations to scale, refine, or stop.
  • Lead external partnerships and assess capabilities, translating new platforms and vendors into practical marketing use cases.
  • Manage and develop a Senior Marketing Manager, providing strategic guidance and team direction.
  • Work with analytics to improve measurement and link AI indicators to business outcomes.
  • Coordinate with key internal and external partners to align the work.

Талаптар

  • Bring a commercially focused marketing background and a record of turning customer needs and market changes into strategies that produce measurable growth.
  • Have experience in content, digital growth, acquisition, or a related field, with a clear grasp of content’s role in customer decisions across owned and third-party channels.
  • Show experience using AI, automation, or emerging technology to build or transform marketing capabilities and deliver proven business results beyond experimentation.
  • Work effectively in fast-changing, ambiguous settings and make sound strategic choices when established approaches are unavailable.
  • Lead across functions, influence senior stakeholders without direct authority, set shared priorities, and mobilize teams in complex organizations.
  • Demonstrate strong people leadership and communication, moving between long-term strategy, practical execution, and executive decisions.
  • Hold a bachelor's degree.
  • Be eligible to work in the United States for American Express; visa sponsorship is not available for this position.

Артықшылықтар

  • Competitive base pay
  • Bonus incentives
  • 6% company match on the retirement savings plan
  • Complimentary financial coaching and financial well-being resources
  • Medical, dental, vision, life insurance, and disability coverage
  • Flexible hybrid, on-site, or virtual work arrangements, depending on role and business needs
  • More than 20 weeks of paid parental leave for all parents, regardless of gender, for pregnancy, adoption, or surrogacy
  • Complimentary access to on-site wellness centers with nurses and doctors, depending on location
  • Confidential counseling at no cost through the Healthy Minds program
  • Career development and training opportunities

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