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American Express
American Express
B2BBanku darbībaFinanses
American Express ir globāls finanšu pakalpojumu uzņēmums, kas darbojas banku pakalpojumu, finansēšanas un uzņēmumu maksājumu jomā. Tā darbība ietver patērētājiem, uzņēmumiem un korporācijām paredzētas kredītkartes, maksājumu un tirgotāju pakalpojumus, krājkontus, noguldījumu sertifikātus un privātos aizdevumus, kā arī atlīdzību un ceļošanas programmas, korporatīvos maksājumu risinājumus, finanšu izglītību, drošības pakalpojumus un karšu lietotāju un tirgotāju atbalstu.
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Vakances uzņēmumā

Director of Emerging Platforms and Content Strategy

American Express marketing director developing AI-enabled content acquisition capabilities. Leads emerging platform strategy, partnerships, measurement, and prospect growth.

USAmerikas Savienotās ValstisNYŅujorka
123 000 $ – 215 250 $ / gads
HibrīdiPilna slodzeVadošais speciālistsNepieciešamā Valoda: angļuSatura mārketinga vadītājs

Apraksts

  • Set the content-led acquisition strategy for prospects, using customer needs and market opportunities to shape discovery and acquisition.
  • Advance content capabilities with AI and emerging technologies across identification, creation, optimization, distribution, and maintenance at scale.
  • Build a connected content ecosystem across first- and third-party channels, working with channel teams to expand authority and reach and improve customer journeys.
  • Test emerging acquisition opportunities through focused pilots and learning plans, turning consumer behavior shifts into recommendations to scale, refine, or stop.
  • Lead external partnerships and assess capabilities, translating new platforms and vendors into practical marketing use cases.
  • Manage and develop a Senior Marketing Manager, providing strategic guidance and team direction.
  • Work with analytics to improve measurement and link AI indicators to business outcomes.
  • Coordinate with key internal and external partners to align the work.

Prasības

  • Bring a commercially focused marketing background and a record of turning customer needs and market changes into strategies that produce measurable growth.
  • Have experience in content, digital growth, acquisition, or a related field, with a clear grasp of content’s role in customer decisions across owned and third-party channels.
  • Show experience using AI, automation, or emerging technology to build or transform marketing capabilities and deliver proven business results beyond experimentation.
  • Work effectively in fast-changing, ambiguous settings and make sound strategic choices when established approaches are unavailable.
  • Lead across functions, influence senior stakeholders without direct authority, set shared priorities, and mobilize teams in complex organizations.
  • Demonstrate strong people leadership and communication, moving between long-term strategy, practical execution, and executive decisions.
  • Hold a bachelor's degree.
  • Be eligible to work in the United States for American Express; visa sponsorship is not available for this position.

Priekšrocības

  • Competitive base pay
  • Bonus incentives
  • 6% company match on the retirement savings plan
  • Complimentary financial coaching and financial well-being resources
  • Medical, dental, vision, life insurance, and disability coverage
  • Flexible hybrid, on-site, or virtual work arrangements, depending on role and business needs
  • More than 20 weeks of paid parental leave for all parents, regardless of gender, for pregnancy, adoption, or surrogacy
  • Complimentary access to on-site wellness centers with nurses and doctors, depending on location
  • Confidential counseling at no cost through the Healthy Minds program
  • Career development and training opportunities

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