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American Express
American Express
B2BBankingFinance
American Express is a global financial services company operating across banking, finance, and B2B payments. Its business includes consumer, business, and corporate credit cards; payment and merchant services; savings accounts, certificates of deposit, and personal loans; as well as rewards, travel programs, corporate payment solutions, financial education, security services, and cardmember and merchant support.
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Director of Emerging Platforms and Content Strategy

American Express marketing director developing AI-enabled content acquisition capabilities. Leads emerging platform strategy, partnerships, measurement, and prospect growth.

USUnited StatesNYNew York
$123,000 – $215,250 / year
HybridFull-timeLeadEnglish RequiredContent Marketing Manager

Description

  • Set the content-led acquisition strategy for prospects, using customer needs and market opportunities to shape discovery and acquisition.
  • Advance content capabilities with AI and emerging technologies across identification, creation, optimization, distribution, and maintenance at scale.
  • Build a connected content ecosystem across first- and third-party channels, working with channel teams to expand authority and reach and improve customer journeys.
  • Test emerging acquisition opportunities through focused pilots and learning plans, turning consumer behavior shifts into recommendations to scale, refine, or stop.
  • Lead external partnerships and assess capabilities, translating new platforms and vendors into practical marketing use cases.
  • Manage and develop a Senior Marketing Manager, providing strategic guidance and team direction.
  • Work with analytics to improve measurement and link AI indicators to business outcomes.
  • Coordinate with key internal and external partners to align the work.

Requirements

  • Bring a commercially focused marketing background and a record of turning customer needs and market changes into strategies that produce measurable growth.
  • Have experience in content, digital growth, acquisition, or a related field, with a clear grasp of content’s role in customer decisions across owned and third-party channels.
  • Show experience using AI, automation, or emerging technology to build or transform marketing capabilities and deliver proven business results beyond experimentation.
  • Work effectively in fast-changing, ambiguous settings and make sound strategic choices when established approaches are unavailable.
  • Lead across functions, influence senior stakeholders without direct authority, set shared priorities, and mobilize teams in complex organizations.
  • Demonstrate strong people leadership and communication, moving between long-term strategy, practical execution, and executive decisions.
  • Hold a bachelor's degree.
  • Be eligible to work in the United States for American Express; visa sponsorship is not available for this position.

Benefits

  • Competitive base pay
  • Bonus incentives
  • 6% company match on the retirement savings plan
  • Complimentary financial coaching and financial well-being resources
  • Medical, dental, vision, life insurance, and disability coverage
  • Flexible hybrid, on-site, or virtual work arrangements, depending on role and business needs
  • More than 20 weeks of paid parental leave for all parents, regardless of gender, for pregnancy, adoption, or surrogacy
  • Complimentary access to on-site wellness centers with nurses and doctors, depending on location
  • Confidential counseling at no cost through the Healthy Minds program
  • Career development and training opportunities

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