VUE Health este o agenție de comunicare în domeniul sănătății deținută de femei, care combină expertiza științifică, strategia creativă și implementarea digitală. Compania dezvoltă programe de marketing și comunicare pentru sectorul medical, inclusiv strategii de marketing digital, campanii multicanal și Point Health, platforma sa de comunicare medicală. Echipa reunește oameni de știință, specialiști în publicitate și profesioniști creativi pentru a ajuta clienții să abordeze provocări complexe din domeniul sănătății și să comunice mai eficient cu diverse categorii de public. VUE Health își descrie cultura ca fiind incluzivă, agilă și axată pe inovare.
VP Account Director - VUE Health (Hybrid, Massachusetts)
Lead agency strategy, creative direction, client relationships, and business growth as VUE Health’s VP Account Director. Oversee account operations, team performance, forecasting, and partnerships in a hybrid Massachusetts role.
Descriere
- Set agency standards by supervising teams that manage and grow existing business
- Lead strategic initiatives across the organization
- Contribute to copy strategy and brand positioning
- Guide market and competitive-environment analysis
- Maintain quality control and alignment across issues, strategies, and programming
- Champion high-quality creative work and brand development
- Exceed income forecasts and identify business-development opportunities
- Prepare proposals for incremental business and support client forecasts and accounts-payable budget planning
- Identify opportunities involving sister and partner companies
- Support new-business pitches as needed
- Build and maintain strong client relationships
- Present the agency’s perspective to clients
- Lead account and brand teams
- Provide strategic, creative, management, and social support for client work
- Escalate account issues and opportunities to senior agency leadership
- Manage and supervise team members
- Advise staff on internal and external matters
- Evaluate staff performance and provide timely personnel feedback
- Resolve interpersonal and departmental conflicts
- Recognize employee achievements
- Contribute positively to agency culture
- Prepare annual and quarterly forecasts
- Monitor account financial performance to maximize income
- Support fee negotiations and track resulting adjustments
- Maintain efficient workflows and adherence to established procedures
- Ensure compliance with agency documentation and reporting requirements
- Identify opportunities to improve the agency, including responses to competitive issues
Cerințe
- Deep knowledge of the industry and its key drivers
- Continually develop and maintain a strong understanding of brands and businesses
- Communicate effectively in writing and verbally
- Maintain exceptionally high standards of work and quality control
- Demonstrate excellent interpersonal and listening skills
- Apply strong people-management skills
- Manage time effectively
- Maintain a strong professional work ethic
- Use sound analytical and decision-making skills
- Show passion for the brand and creative work