Brave Bison este o companie de media, marketing și tehnologie axată pe sprijinirea brandurilor în construirea, implicarea și monetizarea audiențelor digitale. Activitatea sa acoperă media bazată pe performanță, SEO organic, relații publice digitale, campanii în rețelele sociale și prin influenceri, implicarea fanilor și experiențe digitale susținute de tehnologie. Prin rețeaua sa de media digitală, consultanța pentru creștere și soluțiile creative de publicitate, Brave Bison reunește conținutul, datele și capabilitățile platformelor pentru a sprijini descoperirea brandurilor, conversia clienților și veniturile din publicitate prin canalele sociale și de căutare. Compania deservește clienți din zona de consum și din sectorul enterprise la nivel mondial, dezvoltând în același timp produse și servicii concepute pentru a extinde comunitățile de fani și oportunitățile comerciale digitale.
Head of Product Marketing — London Hybrid
Lead the launch and market positioning of MiniMBA’s six new marketing courses. Enable sales and help transition the education portfolio toward enterprise capability programmes.
Descriere
- Lead the go-to-market plan for six short courses scheduled to launch in April 2027
- Set positioning, messaging, packaging and sales strategies for the new courses and wider portfolio
- Coordinate launch readiness across website messaging, landing pages, buyer-stage content, sales collateral and internal alignment
- Train and equip the sales team to understand and sell the new courses
- Create sales enablement resources covering pitch narratives, objection handling, proof points and enterprise-focused case studies
- Partner with the Sales Director to link product marketing activity to pipeline generation
- Drive the move from individual-course sales to capability programme sales for L&D buyers, budget owners and senior sponsors
- Develop and maintain messaging frameworks, competitive positioning and buyer personas for priority segments
- Help position new brand initiatives, including the MiniMBA podcast
- Use HubSpot to measure product marketing’s contribution to pipeline and revenue and create actionable dashboards
- Feed customer and market intelligence into the business, refining positioning and packaging based on evidence
- Collaborate across sales and marketing while working closely with the CEO and senior leadership team
- Report initially to the Product Director with dotted-line relationships to the Marketing and Sales Directors, then report to the Marketing Director after launch
Cerințe
- Bring 8–10 or more years of experience in product marketing or go-to-market roles
- Currently operate, or have recently operated, at Head or Lead level
- Have direct experience marketing to B2B audiences
- Demonstrate successful launches within an existing portfolio, including positioning, packaging and go-to-market execution with measurable commercial outcomes
- Have trained and enabled sales teams to sell new products in complex, multi-stakeholder deals
- Take a practical, entrepreneurial approach to the work
- Have worked in scale-up or growth-stage companies
- Be comfortable setting strategy and executing independently without a dedicated team
- Use a commercial, data-informed approach
- Be confident using HubSpot or a comparable CRM beyond routine administration
- Have built dashboards and applied performance insights to decision-making
- Desirable: experience in online education, corporate L&D, professional training or executive education
- Desirable: experience selling to both individuals and organisations
- Desirable: experience turning a product portfolio into a solution or programme offer
- Desirable: experience working in both smaller and larger organisations
- Desirable: completion of a MiniMBA course or a genuine interest in marketing effectiveness
Beneficii
- Attractive benefits package
- Flexible working arrangements for where and when you work
- Private medical insurance covering the employee and family
- Income protection
- Calm Subscription
- 25 days of annual leave, rising to 27 days after three years and capped at 30 days
- Christmas office closure without requiring annual leave
- A day off for your birthday
- Summer hours with a 15:00 finish every Friday from June through August
- Unlimited online coaching and mental health support through OpenUp
- Option to work abroad for up to one month each year
- Performance and salary reviews twice annually
- Employee pension scheme
- Enhanced maternity, paternity and adoption leave package
- Discounted gym memberships
- Free eye tests