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Head of Product Marketing — London Hybrid
Lead the launch and market positioning of MiniMBA’s six new marketing courses. Enable sales and help transition the education portfolio toward enterprise capability programmes.
विवरण
- Lead the go-to-market plan for six short courses scheduled to launch in April 2027
- Set positioning, messaging, packaging and sales strategies for the new courses and wider portfolio
- Coordinate launch readiness across website messaging, landing pages, buyer-stage content, sales collateral and internal alignment
- Train and equip the sales team to understand and sell the new courses
- Create sales enablement resources covering pitch narratives, objection handling, proof points and enterprise-focused case studies
- Partner with the Sales Director to link product marketing activity to pipeline generation
- Drive the move from individual-course sales to capability programme sales for L&D buyers, budget owners and senior sponsors
- Develop and maintain messaging frameworks, competitive positioning and buyer personas for priority segments
- Help position new brand initiatives, including the MiniMBA podcast
- Use HubSpot to measure product marketing’s contribution to pipeline and revenue and create actionable dashboards
- Feed customer and market intelligence into the business, refining positioning and packaging based on evidence
- Collaborate across sales and marketing while working closely with the CEO and senior leadership team
- Report initially to the Product Director with dotted-line relationships to the Marketing and Sales Directors, then report to the Marketing Director after launch
आवश्यकताएँ
- Bring 8–10 or more years of experience in product marketing or go-to-market roles
- Currently operate, or have recently operated, at Head or Lead level
- Have direct experience marketing to B2B audiences
- Demonstrate successful launches within an existing portfolio, including positioning, packaging and go-to-market execution with measurable commercial outcomes
- Have trained and enabled sales teams to sell new products in complex, multi-stakeholder deals
- Take a practical, entrepreneurial approach to the work
- Have worked in scale-up or growth-stage companies
- Be comfortable setting strategy and executing independently without a dedicated team
- Use a commercial, data-informed approach
- Be confident using HubSpot or a comparable CRM beyond routine administration
- Have built dashboards and applied performance insights to decision-making
- Desirable: experience in online education, corporate L&D, professional training or executive education
- Desirable: experience selling to both individuals and organisations
- Desirable: experience turning a product portfolio into a solution or programme offer
- Desirable: experience working in both smaller and larger organisations
- Desirable: completion of a MiniMBA course or a genuine interest in marketing effectiveness
लाभ
- Attractive benefits package
- Flexible working arrangements for where and when you work
- Private medical insurance covering the employee and family
- Income protection
- Calm Subscription
- 25 days of annual leave, rising to 27 days after three years and capped at 30 days
- Christmas office closure without requiring annual leave
- A day off for your birthday
- Summer hours with a 15:00 finish every Friday from June through August
- Unlimited online coaching and mental health support through OpenUp
- Option to work abroad for up to one month each year
- Performance and salary reviews twice annually
- Employee pension scheme
- Enhanced maternity, paternity and adoption leave package
- Discounted gym memberships
- Free eye tests