Lusha dezvoltă software de inteligență comercială și de strategie de piață pentru companii, destinat echipelor de vânzări, operațiuni de venituri, marketing și recrutare. Platforma sa de prospectare și extensia de browser furnizează date de contact directe, pentru a ajuta la identificarea și contactarea potențialilor clienți și candidați. Produsul include și semnale de intenție, alerte privind schimbarea locului de muncă și îmbogățirea datelor CRM, ajutând echipele să păstreze înregistrările actualizate și să își concentreze comunicarea. Lusha afirmă că platforma sa este concepută pentru a respecta cerințele de confidențialitate GDPR și CCPA și pentru a putea fi utilizată fără un proces îndelungat de integrare.
Growth Director, Paid Acquisition
Lead paid acquisition across LinkedIn, Google, and Meta to grow Lusha’s global pipeline. Use experimentation, analytics, and AI tools to improve campaign performance.
Descriere
- Lead paid acquisition across LinkedIn, Google, Meta, and potential new platforms
- Grow global pipeline and revenue
- Act as Lusha’s internal paid performance specialist
- Set the channel mix strategy
- Work with marketing, sales, and RevOps to turn budgets and creative into measurable business results
- Establish testing frameworks and channel performance standards
- Develop the growth function’s operating model, playbooks, and processes
- Lead audience strategy, creative testing, budget allocation, and reporting
- Use performance data to guide acquisition strategy
- Test and expand into new channels
- Work across growth, sales, RevOps, and product teams
- Apply AI tools to campaign optimization, audience segmentation, and creative iteration
- Potentially build a team as the growth engine expands
Cerințe
- Demonstrated success managing paid acquisition at scale, preferably in B2B SaaS
- Extensive hands-on expertise with LinkedIn Ads
- Strong practical experience with Google Ads, including Search and preferably Performance Max and Display
- Working familiarity with Meta Ads Manager as a secondary channel
- Strong analytical ability and a data-led approach, with skill in turning findings into action
- Experience applying AI tools in daily campaign and creative workflows
- A proactive, resourceful builder who works well in fast-moving, experiment-driven settings
- Clear communicator and collaborative partner, comfortable presenting strategy and results to senior stakeholders
- Experience making budget allocation decisions
- Ownership of pipeline and revenue-related KPIs, beyond channel metrics such as CTR or CPC
- Multi-region campaign experience is a plus
- Familiarity with newer platforms such as TikTok and X/Twitter is a plus
- Experience mentoring or managing junior marketers or analysts is a plus
Beneficii
- Hybrid work arrangement
- AI-powered tools to improve efficiency, personalization, and win rates