Lusha develops B2B go-to-market intelligence software for sales, revenue operations, marketing, and recruiting teams. Its prospecting platform and browser extension provide direct contact details to support finding and reaching potential customers and candidates. The product also includes intent signals, job-change alerts, and CRM data enrichment, helping teams keep records current and focus outreach. Lusha says its platform is designed to meet GDPR and CCPA privacy requirements and to be usable without a lengthy onboarding process.
Growth Director, Paid Acquisition
Lead paid acquisition across LinkedIn, Google, and Meta to grow Lusha’s global pipeline. Use experimentation, analytics, and AI tools to improve campaign performance.
Description
- Lead paid acquisition across LinkedIn, Google, Meta, and potential new platforms
- Grow global pipeline and revenue
- Act as Lusha’s internal paid performance specialist
- Set the channel mix strategy
- Work with marketing, sales, and RevOps to turn budgets and creative into measurable business results
- Establish testing frameworks and channel performance standards
- Develop the growth function’s operating model, playbooks, and processes
- Lead audience strategy, creative testing, budget allocation, and reporting
- Use performance data to guide acquisition strategy
- Test and expand into new channels
- Work across growth, sales, RevOps, and product teams
- Apply AI tools to campaign optimization, audience segmentation, and creative iteration
- Potentially build a team as the growth engine expands
Requirements
- Demonstrated success managing paid acquisition at scale, preferably in B2B SaaS
- Extensive hands-on expertise with LinkedIn Ads
- Strong practical experience with Google Ads, including Search and preferably Performance Max and Display
- Working familiarity with Meta Ads Manager as a secondary channel
- Strong analytical ability and a data-led approach, with skill in turning findings into action
- Experience applying AI tools in daily campaign and creative workflows
- A proactive, resourceful builder who works well in fast-moving, experiment-driven settings
- Clear communicator and collaborative partner, comfortable presenting strategy and results to senior stakeholders
- Experience making budget allocation decisions
- Ownership of pipeline and revenue-related KPIs, beyond channel metrics such as CTR or CPC
- Multi-region campaign experience is a plus
- Familiarity with newer platforms such as TikTok and X/Twitter is a plus
- Experience mentoring or managing junior marketers or analysts is a plus
Benefits
- Hybrid work arrangement
- AI-powered tools to improve efficiency, personalization, and win rates