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C3 Industries este o companie privată de canabis, integrată vertical, care operează în mai multe state din SUA. Activitatea sa include cultivarea, producția și vânzarea cu amănuntul a canabisului, prin 29 de dispensare și șase unități de producție care acoperă peste 200.000 de picioare pătrate. Compania a fost fondată de profesioniști cu experiență în industria canabisului și se concentrează pe dezvoltarea unor produse ușor de recunoscut și pe furnizarea unor servicii constante pentru clienți în piețe competitive. C3 Industries continuă să își extindă prezența în retail, inclusiv prin planuri de a deschide până la 20 de dispensare suplimentare în Michigan, creând oportunități în cadrul operațiunilor sale în creștere din industria canabisului.
Creative Director, Cannabis Brand Strategy (Remote)
Lead brand strategy, integrated campaigns, and multichannel creative for High Profile, while developing AI-enabled production systems and managing a four-person creative team.
Descriere
- Lead creative strategy, brand identity, and operations for High Profile’s marketing organization.
- Direct creative across in-store, wholesale, packaged-brand, traditional media, paid digital, and organic social channels.
- Establish creative standards and give final approval before work reaches the VP of Marketing or other stakeholders.
- Guide ideation for tentpole campaigns and facilitate brainstorms with marketing teams.
- Set the central idea, tone, visual direction, and example executions for major initiatives.
- Protect brand consistency across channels and hold internal teams, partners, and agencies to established standards.
- Compare creative performance and quality with leading work in retail, CPG, and adjacent categories.
- Set quality standards for paid advertising across display, paid social, video, direct mail, and out-of-home.
- Develop compliant creative for every operating state.
- Own creative direction and content quality for paid digital and organic social in partnership with the Digital team.
- Lead concepts for seasonal campaigns, brand programs, and new channel launches.
- Direct the Design Manager on traditional media creative.
- Own and refine recurring production workflows, beginning with the weekly promotional process.
- Assess and deploy AI and workflow tools that improve creative capacity and output.
- Set strategic priorities, allocate workloads, and support professional growth across the creative and design team.
- Create a scalable, documented operating model for creative development, briefing, and critique.
- Report team performance, capacity, and initiative progress to the VP of Marketing.
- Manage the creative and design budget against target.
- Develop strong partnerships with buying and planning, retail, compliance, wholesale, facilities, and other cross-functional teams.
- Manage the Design Manager, Senior Graphic Designer, and Graphic Designer while leading a four-person team.
- Oversee external paid media agencies.
Cerințe
- At least six years of creative experience, including three or more years as a Creative Director, Associate Creative Director, or comparable leader.
- At least three years at an integrated, full-service, or brand agency in a concept-led role such as copywriter, Design Manager, ACD, or CD, developing campaign ideas rather than only producing assets.
- Agency experience serving retail, consumer, or regulated-category clients, with campaigns delivered in-store and through paid, social, and CRM channels.
- A portfolio showing integrated work from initial concept through execution across at least three channels.
- Portfolio examples demonstrating distinctive paid-media creative across digital and traditional formats.
- A strong, current perspective on social-native content, ideally supported by experience linking content quality to measurable performance.
- Experience creating or improving creative production systems and workflows; familiarity with AI-supported workflows is strongly preferred.
- Experience managing a creative or design team of at least three people.
- Experience leading brainstorms or concept development with cross-functional partners, including examples of ideas others expanded across channels.
- Ability to work independently with substantial autonomy and bring proactive recommendations to leadership.
- Cannabis or other regulated-industry experience is helpful but not required.
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