„Sun Life“ yra pasaulinė finansinių paslaugų bendrovė, kurios pagrindinė būstinė yra Toronte, Kanadoje. 1865 m. įkurta įmonė teikia draudimo, investavimo, finansinių konsultacijų, turto, sveikatos ir turto valdymo sprendimus privatiems asmenims, įmonėms ir institucijoms. „Sun Life“ veikia Šiaurės Amerikoje, Azijoje ir Europoje, derindama finansines paslaugas su į sveikatą orientuotais pasiūlymais ir pabrėždama tvarumą, įvairovę bei įtrauktį ir poveikį bendruomenėms. Plati jos veikla remia finansų, sveikatos priežiūros, konsultavimo ir susijusių paslaugų srityse dirbančias komandas.
Manager, Organic Social Media and Community — Sun Life
Lead Sun Life Canada’s organic social strategy and community across more than 12 platforms. Build creator partnerships and improve discoverability with AI-informed approaches.
Aprašymas
- Lead Sun Life Canada’s organic social media and community strategy across established and emerging platforms
- Set channel roles and roadmaps around audience needs, cultural relevance, brand and business priorities, and discoverability
- Decide where Sun Life should lead, contribute, listen, or stay out of the conversation
- Tailor Sun Life’s brand expression to each platform and audience while keeping it consistent
- Direct audience-first, video-first content strategies
- Work with Brand, Creative, Content, SEO, and Discoverability teams
- Build content plans around topical relevance, credible sources, and expertise worthy of citation
- Guide proactive community engagement, moderation, and escalation in a regulated setting
- Turn social listening, audience behaviour, cultural trends, and performance data into practical insights
- Manage and develop Social Media Consultants
- Coordinate across teams and direct external partners
- Track and communicate organic social’s contribution to brand, community, discoverability, and business results
Reikalavimai
- Bring 5–7 or more years of progressive experience in social media, digital marketing, or content strategy
- Have developed and delivered organic social strategies for a large or complex brand
- Show a record of building authentic influencer and creator partnerships
- Combine strategic thinking with the ability to handle hands-on execution
- Communicate effectively and manage stakeholders well
- Influence across matrixed organizations and present to senior leaders
- Understand social platforms, algorithms, community management, and changing audience behaviour in depth
- Use social listening and management platforms such as Sprinklr for publishing, engagement, listening, and analytics
- Understand social analytics and measurement
- Have working knowledge of AI, SEO, generative search and LLM discoverability, and emerging digital trends
- Experience in financial services, insurance, healthcare, or another regulated sector is an asset
- French and English fluency, spoken and written, is required for Quebec
- English and French bilingualism is a strong asset
- Have experience leading and developing people through coaching, prioritization, and performance support
Privalumai
- An environment focused on ongoing learning, development, and improvement
- Up to six weeks off through the Sabbatical Program every five years
- Hybrid work with flexibility to work from the office and virtually
- Employee well-being and mental health support