Johnson & Johnson is a global healthcare company working across innovative medicine and medical technology. Its teams develop solutions in oncology, immunology, neuroscience, specialty ophthalmology, interventional care, and orthopaedics, combining science and technology to address complex health needs. The company also emphasizes health equity, environmental sustainability, diversity, and inclusion as it serves providers, patients, and communities worldwide.
Vice President of Marketing, Shockwave Medical (Remote - United States)
Lead commercialization and marketing for Shockwave Medical’s IVL cardiovascular devices. Own product strategy, launches, branding, communications, and development of high-performing marketing teams.
Description
- Direct commercialization and downstream marketing for current and upcoming Shockwave Medical IVL products
- Create product value propositions, positioning, messaging, campaigns, and sales collateral
- Lead go-to-market planning for new IVL products, including pricing, inventory, account targeting, segmentation, and sales enablement
- Manage corporate and product brands, voice, and communications across print, digital, and social channels
- Set the medical conference strategy and oversee related investments
- Plan and deliver global and national commercial meetings and events
- Contribute to product development, market and opportunity assessments, research, physician feedback, design inputs, development teams, and portfolio prioritization
- Direct internal communications and public relations activities while managing employees and external consultants
- Shape IVL evidence planning, publications, podium strategy, and investigator-initiated research grants
- Provide strategic leadership for scientific communications
- Drive performance, development, retention, and functional excellence across multiple teams
- Collaborate with marketing, US and EU sales, clinical, manufacturing, R&D, regulatory, finance, senior leadership, and physicians
- Track competitors, procedural and market growth, reimbursement trends, and emerging technologies
- Report to the VP of Global Sales and Marketing while partnering with the President, senior staff, key opinion leaders, and the marketing team
Requirements
- At least 15 years of leadership experience in the medical device industry
- Bachelor’s degree or equivalent experience
- MBA or another advanced degree is strongly preferred
- Working knowledge of business finance, strategic planning, marketing and sales, product development, operations, and logistics
- Awareness of healthcare markets and competitive dynamics
- Experience working within globally regulated environments
- Experience with balloon catheter platforms used by cardiologists, interventional radiologists, and vascular surgeons is preferred
- Vascular medical device experience is preferred
- Familiarity with public relations, investor relations, social media marketing, and advertising channels is preferred
- Demonstrated ability to build and lead high-performing teams through goal setting, feedback, career development, and performance management
- Strong relationship-building, communication, and interpersonal abilities
- Adaptability and comfort working in entrepreneurial, rapidly changing environments
- Ability to work independently as requirements evolve
- Experience supporting mergers and acquisitions
- Experience in both startup and large-company settings is preferred
- Ability to manage multiple competing priorities in a fast-paced environment
- Willingness to travel up to 30% as needed
Benefits
- Consolidated retirement pension plan
- 401(k) savings plan
- Long-term incentive program
- 120 hours of vacation per calendar year
- 40 hours of sick time per calendar year; 48 hours for Colorado employees and 56 hours for Washington employees
- 13 paid holidays, including floating holidays, per calendar year
- Up to 40 hours of work, personal, and family time per calendar year
- 480 hours of parental leave within one year of a child’s birth, adoption, or foster placement
- Bereavement leave of 240 hours for an immediate family member or 40 hours for an extended family member per calendar year
- 80 hours of caregiver leave in a rolling 52-week period
- 32 hours of volunteer leave per calendar year
- 80 hours of military spouse time off per calendar year
- Interview accommodation support