inforcer
inforcer
51 – 200 Employees
ConsultingLogisticsMarketing
inforcer develops software for Managed Service Providers (MSPs) that manage Microsoft 365 security across multiple client tenants. Its platform helps automate policy deployment, standardize configurations, and support compliance efforts across Microsoft environments, enabling MSPs to deliver more consistent security services while reducing the operational effort and risk associated with multi-tenant management.

Senior Demand Generation Manager at inforcer (Hybrid, United Kingdom)

Lead full-funnel demand generation for inforcer, supporting cybersecurity and AI solutions for MSPs. Own account-based marketing, nurture, sales enablement, and vendor programs that drive pipeline.

Description

  • Lead go-to-market initiatives across the full marketing funnel
  • Create, document, and refine lead follow-up cadences for inbound, outbound, event, and account-based marketing activities
  • Collaborate with RevOps to build cadences, workflows, and automation in CRM and marketing platforms
  • Increase Sales adoption of enablement programs while managing compliance and feedback
  • Improve speed to lead, follow-up consistency, and funnel conversion performance
  • Plan, deliver, and evaluate account-based marketing programs in partnership with Sales
  • Support target-account selection, messaging alignment, outreach coordination, and campaign delivery
  • Measure engagement, influence, and pipeline contribution across target accounts
  • Deliver integrated campaigns spanning email, digital, content, events, and sales plays
  • Coordinate schedules, assets, messaging, and execution across internal teams and external vendors
  • Develop and manage lead-nurture programs from initial awareness through conversion
  • Segment audiences and adapt messaging by persona, intent, and funnel stage
  • Use engagement and conversion data to test and improve nurture performance
  • Oversee agencies and vendors supporting content, digital marketing, SEO/GEO, and related initiatives
  • Keep vendor work aligned with objectives, deadlines, and quality standards
  • Serve as the internal owner responsible for maintaining momentum and accountability

Requirements

  • At least five years of MSP marketing experience in a demand-focused position
  • Demonstrated ability to partner closely with Sales and RevOps
  • Strong grasp of full-funnel marketing from first touch through closed-won business
  • Experience creating and delivering lead-nurture programs and sales-enablement workflows
  • Ability to manage several initiatives at once while maintaining close attention to detail
  • Data-oriented approach with the ability to connect activity to business outcomes
  • Clear, collaborative communicator who keeps cross-functional stakeholders aligned

Benefits

  • Ongoing learning and development supported by strong enablement
  • High-trust, autonomous workplace with meaningful opportunity to make an impact
  • Culture built on transparent and candid communication
  • Strong global team environment
  • Monthly team social events
  • Employee recognition programs that celebrate and reward leading contributors

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