Koin
Koin
201 – 500 Employees
FintechSaaSSecurity
Koin is a Brazilian fintech focused on digital payments and fraud prevention for e-commerce merchants. Its products include AI-powered anti-fraud technology, a payment gateway, and Pix parcelado, a buy-now-pay-later option. Koin combines machine learning, configurable rules, real-time transaction monitoring, and fraud recovery strategies to help online businesses improve payment conversion while limiting fraud-related losses. The company operates as a licensed payment institution and correspondent within Brazil’s regulatory framework.

Senior CRM Analyst – São Paulo (Hybrid)

Lead CRM journeys, audience segmentation, and lifecycle testing at Koin, a payments and Buy Now, Pay Later fintech. Drive activation, repeat purchases, and customer retention through data-informed experimentation.

Description

  • Develop and refine customer communication journeys from initial contact through repeat purchase and reactivation, prioritizing measurable incremental impact.
  • Design, run, and evaluate controlled A/B tests across messaging, channels, audience segments, and send timing.
  • Create targeted audiences using behavioral data, predictive models, and propensity scoring.
  • Manage marketing automation platforms to maintain reliable cadence, quality, and consistency.
  • Monitor conversion KPIs and communicate findings in squad and leadership reviews.
  • Own the seasonal CRM calendar and coordinate communications, key dates, and partner campaigns with Marketing.
  • Work with Growth, Product, and Branding squads to turn hypotheses into experiments and actionable learnings.

Requirements

  • Demonstrated CRM or lifecycle marketing experience in fintech, e-commerce, or marketplace settings.
  • Practical experience designing controlled A/B tests, using control groups, and measuring incremental impact.
  • Proficiency with marketing automation tools such as Salesforce Marketing Cloud, MoEngage, or comparable platforms.
  • Ability to define audience segments using behavioral information and analytical models.
  • Strong command of CRM and lifecycle metrics, including activation, retention, and churn.
  • Advanced ability to consolidate and analyze data in Excel or Google Sheets.

Benefits

  • Life insurance coverage.
  • Medical and dental plans.
  • Transportation allowance.
  • Meal and food allowances.
  • Childcare support.
  • Extended parental leave.
  • TotalPass or Wellhub membership.
  • Work-from-anywhere arrangement.
  • Discounts on the Decolar.com platform.
  • Golden Farma benefit.
  • Home-office allowance.

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