Zinc provides automated background checks and employment verification for businesses. Its HR technology platform helps companies manage pre-employment screening efficiently, connecting with applicant tracking systems while supporting compliance, security, and a smoother experience for candidates. Zinc’s services are designed to help hiring teams complete thorough checks in hours rather than weeks.
Senior Content Marketing Lead at Zinc — London Hybrid
Lead Zinc’s content marketing strategy and build its authority in HR background checking. Own campaigns, editorial planning, thought leadership, and the growth of a content team.
United Kingdom£70,000 – £80,000 / year
HybridFull-timeSeniorEnglish RequiredContent Marketing ManagerDescription
- Create content across formats while shaping strategy, ideation, and production
- Generate campaign concepts, refresh established formats, and write compelling headlines
- Own Zinc’s 12-month editorial calendar, workload planning, and resource allocation
- Develop Zinc’s operating playbook for content and campaign production
- Manage and develop the content team, including Maria and Rushali
- Create thought leadership across events, press, long-form content, video, social, case studies, blogs, and product marketing
- Tailor content and thought leadership for HR and talent acquisition audiences across international markets
- Coordinate partner marketing and PR activity with the editorial calendar
- Measure content’s impact on pipeline, retention, and advocacy using Dreamdata
- Drive organic traffic growth through SEO and LLMs
- Partner with Demand Generation, Outbound, Partnerships, Creative, Lifecycle, Product Marketing, and the Head of Brand & Content
Requirements
- Substantial senior content marketing experience in B2B SaaS, ideally within a high-growth company
- Ability to show how content initiatives contribute to commercial results
- High editorial standards and a strong point of view on what earns audience attention
- Demonstrated ability to produce and operationalise high-quality content at scale
- Hands-on experience producing written, video, and audio content
- Player-coach approach with enthusiasm for hands-on content creation
- Experience managing, guiding, supporting, and developing direct reports
- Motivation to progress into broader brand and content marketing leadership
- Experience with complex buying groups or regulated markets is preferred
- Willingness to experiment beyond familiar formats while staying aligned with the ideal customer profile
Benefits
- 24 days of annual leave, plus bank holidays and your birthday off
- £1,200 annual benefits allowance through ThanksBen from month two
- Early finish on Fridays at 16:00
- Annual company retreat abroad
- 30 days each year to work from anywhere
- Enhanced maternity, paternity, and adoption leave, including specified periods of full and half pay
- Statutory NEST pension with 3% employer and 5% employee contributions
- Zinc shares issued through the EMI scheme
- Unlimited access to Spill Therapy
- Company and quarterly team socials
- Free Monday lunches
- Nursery workplace benefit scheme through Yellownest
- Option to lease an electric car through the Electric Car Scheme
- Zinc anniversary celebrations