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Bet On Talent is a specialized talent acquisition and recruitment partner serving companies in iGaming, Web3, gaming, and related technology sectors. Founded in 2021, the firm works as an extension of internal hiring teams, helping connect candidates with opportunities across product, engineering, legal, marketing, CRM, and VIP operations. Its industry expertise spans online and crypto casinos, sweepstakes, mystery boxes, B2B SaaS, and FinTech, with a global focus on hybrid and fully remote hiring.
Live Casino and Sports CRM Manager
Lead CRM growth for an iGaming operator, with Live Casino GGR as the primary KPI. Shape Live Casino strategy, event-led Sportsbook campaigns and cross-sell journeys across gaming products.
Description
- Lead the Live Casino CRM strategy and promotional roadmap, using Live Casino GGR as the main performance measure.
- Create campaigns, journeys and player segments based on behaviour, game preferences, providers, tables and Live Casino events.
- Find player groups with low Live Casino participation and encourage their adoption of the vertical.
- Partner with the CRM Performance Manager to improve Live Casino results.
- Contribute to Sportsbook CRM planning through campaigns tied to major events, leagues and the betting calendar.
- Increase sportsbook activity, betting frequency and retention alongside Casino and Live Casino.
- Manage cross-sell activity across Sportsbook, Casino and Live Casino.
- Use player behaviour data to guide when and how to introduce new products.
- Develop automated and campaign-led journeys that increase multi-product use, ARPU and LTV.
- Lead Live Casino planning for the monthly CRM calendar and contribute to Sportsbook plans.
- Experiment with promotional mechanics and set defined goals and KPIs.
- Monitor GGR, vertical penetration, player frequency, cross-sell conversion, bonus costs and ROI.
- Work closely with Business Intelligence, Product and CRM Performance teams.
- Build a dedicated growth programme for Live Casino CRM.
- Drive measurable Live Casino GGR growth and participation, develop a structured Sportsbook CRM strategy, and create cross-sell journeys that can scale.
Requirements
- Demonstrated iGaming CRM experience, including expertise in Live Casino.
- Understanding of Live Casino players, mechanics and commercial drivers.
- Sportsbook CRM experience spanning sporting calendars and event-led campaigns.
- Experience creating promotional calendars and cross-sell strategies across gaming verticals.
- Strong player segmentation and behavioural targeting skills.
- Practical experience with CRM automation and lifecycle platforms.
- Commercially focused approach.
- Knowledge of GGR, player value, bonus costs and ROI.
- Ability to translate data into campaigns.
- Strong collaboration skills across CRM, BI, Product, Sportsbook, Casino and Marketing.
Benefits
- Private health insurance.
- Wellness allowance.
- Communication allowance.
- Employee Assistance Programme offering free, confidential support.
- Healthy lunch on Wednesdays.
- Social events scheduled throughout the year.
- Discounts at restaurants and other businesses.
- Extended leave policy for second parents.
- Dog-friendly office.
- Private parking space.
- People-first culture.
- Fast-paced workplace shaped by innovation, curiosity and a shared interest in technology.
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