Bet On Talent
Bet On Talent
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Live Casino and Sports CRM Manager

Lead CRM growth for an iGaming operator, with Live Casino GGR as the primary KPI. Shape Live Casino strategy, event-led Sportsbook campaigns and cross-sell journeys across gaming products.

Сипаттама

  • Lead the Live Casino CRM strategy and promotional roadmap, using Live Casino GGR as the main performance measure.
  • Create campaigns, journeys and player segments based on behaviour, game preferences, providers, tables and Live Casino events.
  • Find player groups with low Live Casino participation and encourage their adoption of the vertical.
  • Partner with the CRM Performance Manager to improve Live Casino results.
  • Contribute to Sportsbook CRM planning through campaigns tied to major events, leagues and the betting calendar.
  • Increase sportsbook activity, betting frequency and retention alongside Casino and Live Casino.
  • Manage cross-sell activity across Sportsbook, Casino and Live Casino.
  • Use player behaviour data to guide when and how to introduce new products.
  • Develop automated and campaign-led journeys that increase multi-product use, ARPU and LTV.
  • Lead Live Casino planning for the monthly CRM calendar and contribute to Sportsbook plans.
  • Experiment with promotional mechanics and set defined goals and KPIs.
  • Monitor GGR, vertical penetration, player frequency, cross-sell conversion, bonus costs and ROI.
  • Work closely with Business Intelligence, Product and CRM Performance teams.
  • Build a dedicated growth programme for Live Casino CRM.
  • Drive measurable Live Casino GGR growth and participation, develop a structured Sportsbook CRM strategy, and create cross-sell journeys that can scale.

Талаптар

  • Demonstrated iGaming CRM experience, including expertise in Live Casino.
  • Understanding of Live Casino players, mechanics and commercial drivers.
  • Sportsbook CRM experience spanning sporting calendars and event-led campaigns.
  • Experience creating promotional calendars and cross-sell strategies across gaming verticals.
  • Strong player segmentation and behavioural targeting skills.
  • Practical experience with CRM automation and lifecycle platforms.
  • Commercially focused approach.
  • Knowledge of GGR, player value, bonus costs and ROI.
  • Ability to translate data into campaigns.
  • Strong collaboration skills across CRM, BI, Product, Sportsbook, Casino and Marketing.

Артықшылықтар

  • Private health insurance.
  • Wellness allowance.
  • Communication allowance.
  • Employee Assistance Programme offering free, confidential support.
  • Healthy lunch on Wednesdays.
  • Social events scheduled throughout the year.
  • Discounts at restaurants and other businesses.
  • Extended leave policy for second parents.
  • Dog-friendly office.
  • Private parking space.
  • People-first culture.
  • Fast-paced workplace shaped by innovation, curiosity and a shared interest in technology.

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