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Growth Marketing Manager, Business & Government — Remote (U.S.)

Lead integrated ABM, field, and digital demand-generation campaigns for Blackboard’s EdTech SaaS platform in the Business & Government market. Own pipeline growth, attribution, event performance, and AI-enabled marketing optimization.

USUnited States
$86,900 – $90,000 / year
RemoteFull-timeMiddleSeniorEnglish RequiredGrowth Marketing
SQL

Description

  • Execute campaigns that support Blackboard’s new-logo pipeline across the Business & Government market
  • Convert go-to-market positioning and segment strategy into integrated, multichannel demand-generation programs
  • Manage campaign planning and delivery from initial brief through launch, measurement, and reporting
  • Run programs across paid media, email, content syndication, webinars, and field events
  • Develop and manage account-based marketing programs for priority accounts
  • Improve Blackboard’s presence in AI-generated research environments and coordinate buyer-search themes
  • Create AI-enabled workflows for campaign analysis, audience personalization, and performance improvement
  • Coordinate regional activations, road shows, executive dinners, and partner events against pipeline objectives
  • Support BbT, Blackboard’s flagship customer event
  • Measure event influence across sourced, influenced, and closed-won pipeline
  • Manage a direct pipeline contribution target and adjust programs that underperform
  • Apply intent data and buying signals to prioritize audiences and tailor outreach
  • Maintain multichannel attribution in partnership with Marketing Intelligence and Marketing Operations
  • Surface customer expansion signals for the Customer Growth & Advocacy team
  • Help produce landing pages, nurture emails, one-pagers, digital advertising, and field marketing assets
  • Manage segmentation, lead routing, and campaign tracking in HubSpot and Salesforce
  • Coordinate messaging with Product Marketing and contribute to sales enablement
  • Report on pipeline contribution, MQL-to-SQL conversion, closed-won performance, cost per opportunity, and event ROI
  • Experiment with messaging, creative, calls to action, and audience segments to improve results
  • Share performance findings and recommendations in weekly pipeline reviews
  • Work cross-functionally with Sales, Customer Success, Marketing Intelligence, Marketing Operations, Product Marketing, Brand, Creative, and Events

Requirements

  • At least five years of B2B demand generation or growth marketing experience, preferably in EdTech, SaaS, or another complex enterprise setting
  • Demonstrated success creating and delivering integrated campaigns with measurable pipeline impact
  • Hands-on ABM experience, including account-level personalization and impact measurement
  • Experience owning field and event marketing, including conferences, regional programs, budgets, and post-event analysis
  • Experience using AI tools and developing AI-enabled workflows or automations to improve campaign efficiency
  • A data-oriented approach to evaluating performance and refining programs
  • Strong working knowledge of HubSpot or Marketo and Salesforce, including lead processes, campaign tracking, and attribution
  • Experience with intent-data platforms such as 6sense or Demandbase
  • Experience managing paid-media agency relationships and coordinating creative production
  • Ability to work independently in a fast-paced organization
  • Excellent written communication skills
  • Ability to influence cross-functional partners, including Sales
  • Fluency in written and spoken English
  • Legal authorization to work in the United States that can be maintained without visa sponsorship or immigration support
  • Preferred: experience marketing to corporate or government and public-sector audiences
  • Preferred: familiarity with generative engine optimization and AI-generated-answer optimization
  • Preferred: experience with AI SDR platforms or outbound sequencing tools
  • Preferred: experience contributing to flagship customer events or user conferences

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