Anthology Inc
Anthology Inc
1.001 – 5.000 Angajați
Sponsor pentru viza H1B
Anthology Inc este prezentată ca angajator pe platforma Remote Rocketship. Persoanele aflate în căutarea unui loc de muncă pot folosi acest profil ca punct de plecare pentru a descoperi compania și pentru a consulta informațiile disponibile despre eventualele posturi.

Growth Marketing Manager, Business & Government — Remote (U.S.)

Lead integrated ABM, field, and digital demand-generation campaigns for Blackboard’s EdTech SaaS platform in the Business & Government market. Own pipeline growth, attribution, event performance, and AI-enabled marketing optimization.

Descriere

  • Execute campaigns that support Blackboard’s new-logo pipeline across the Business & Government market
  • Convert go-to-market positioning and segment strategy into integrated, multichannel demand-generation programs
  • Manage campaign planning and delivery from initial brief through launch, measurement, and reporting
  • Run programs across paid media, email, content syndication, webinars, and field events
  • Develop and manage account-based marketing programs for priority accounts
  • Improve Blackboard’s presence in AI-generated research environments and coordinate buyer-search themes
  • Create AI-enabled workflows for campaign analysis, audience personalization, and performance improvement
  • Coordinate regional activations, road shows, executive dinners, and partner events against pipeline objectives
  • Support BbT, Blackboard’s flagship customer event
  • Measure event influence across sourced, influenced, and closed-won pipeline
  • Manage a direct pipeline contribution target and adjust programs that underperform
  • Apply intent data and buying signals to prioritize audiences and tailor outreach
  • Maintain multichannel attribution in partnership with Marketing Intelligence and Marketing Operations
  • Surface customer expansion signals for the Customer Growth & Advocacy team
  • Help produce landing pages, nurture emails, one-pagers, digital advertising, and field marketing assets
  • Manage segmentation, lead routing, and campaign tracking in HubSpot and Salesforce
  • Coordinate messaging with Product Marketing and contribute to sales enablement
  • Report on pipeline contribution, MQL-to-SQL conversion, closed-won performance, cost per opportunity, and event ROI
  • Experiment with messaging, creative, calls to action, and audience segments to improve results
  • Share performance findings and recommendations in weekly pipeline reviews
  • Work cross-functionally with Sales, Customer Success, Marketing Intelligence, Marketing Operations, Product Marketing, Brand, Creative, and Events

Cerințe

  • At least five years of B2B demand generation or growth marketing experience, preferably in EdTech, SaaS, or another complex enterprise setting
  • Demonstrated success creating and delivering integrated campaigns with measurable pipeline impact
  • Hands-on ABM experience, including account-level personalization and impact measurement
  • Experience owning field and event marketing, including conferences, regional programs, budgets, and post-event analysis
  • Experience using AI tools and developing AI-enabled workflows or automations to improve campaign efficiency
  • A data-oriented approach to evaluating performance and refining programs
  • Strong working knowledge of HubSpot or Marketo and Salesforce, including lead processes, campaign tracking, and attribution
  • Experience with intent-data platforms such as 6sense or Demandbase
  • Experience managing paid-media agency relationships and coordinating creative production
  • Ability to work independently in a fast-paced organization
  • Excellent written communication skills
  • Ability to influence cross-functional partners, including Sales
  • Fluency in written and spoken English
  • Legal authorization to work in the United States that can be maintained without visa sponsorship or immigration support
  • Preferred: experience marketing to corporate or government and public-sector audiences
  • Preferred: familiarity with generative engine optimization and AI-generated-answer optimization
  • Preferred: experience with AI SDR platforms or outbound sequencing tools
  • Preferred: experience contributing to flagship customer events or user conferences

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