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Caesars Entertainment
Caesars Entertainment
ConsultingMarketingTravel
Caesars Entertainment is a large casino and hospitality company operating a broad portfolio of resorts, hotels, restaurants, entertainment venues, and attractions. Its offerings include well-known properties such as Caesars Palace, Planet Hollywood, and The LINQ Hotel in Las Vegas, alongside the Caesars Rewards loyalty program, online casino services, sportsbook products, and retail experiences. The company combines gaming and travel with live shows, destination dining, celebrity-chef restaurants, and distinctive leisure activities.
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CRM Specialist – Caesars Entertainment (Hybrid)

Manage and optimize email, in-app, and push campaigns for Caesars Digital’s iGaming platforms. Improve player retention through segmentation, testing, performance reporting, and oversight of player communications.

USUnited StatesNVNevadaNJNew Jersey
$50,000 – $60,000 / year
HybridFull-timeMiddleSeniorEnglish RequiredCustomer SuccessCustomer Success Manager

Description

  • Create, segment, and launch remarketing campaigns across email, in-app, and push channels
  • Build and proofread emails, test links, and verify audience record counts
  • Run A/B and multivariate tests for CRM campaigns
  • Monitor and report campaign performance to identify improvements and support updates to the Director
  • Maintain alignment with current CRM industry best practices
  • Supervise coordinators, delegate assignments, and support onboarding and training for new employees
  • Provide preliminary approval for player-facing communications
  • Manage CRM campaigns across relevant channels to support player retention
  • Develop CRM strategy and lifecycle campaigns designed to maximize retention

Requirements

  • A bachelor’s degree or relevant professional experience is required
  • At least two years of experience with Salesforce and/or Optimove is an asset
  • Proficiency in Excel
  • Strong analytical and data-driven approach
  • Availability to work weekends
  • Excellent communication, proofreading, and organizational abilities
  • HTML proficiency is helpful but not required
  • Gaming-industry knowledge is helpful but not required
  • Strong organization and the ability to prioritize work for yourself and others
  • Ability to manage multiple tasks under tight deadlines
  • Clear, confident communication skills with the ability to collaborate and influence
  • Enthusiasm and energy for taking on a new challenge
  • Ability to navigate a complex regulatory environment
  • Ability to obtain and maintain New Jersey Gaming Control Board registration and any other legally required certification or license
  • Ability to sit, type, speak on the phone, and write for extended periods

Benefits

  • Medical, vision, and dental coverage
  • Life insurance
  • Disability insurance
  • 401(k) matching
  • Paid personal time off
  • Paid company holidays
  • Additional employee benefits

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