Caesars Entertainment एक बड़ी कैसीनो और हॉस्पिटैलिटी कंपनी है, जो रिसॉर्ट्स, होटलों, रेस्तरां, मनोरंजन स्थलों और आकर्षणों का व्यापक पोर्टफोलियो संचालित करती है। इसके व्यवसायों में लास वेगास स्थित Caesars Palace, Planet Hollywood और The LINQ Hotel जैसी प्रसिद्ध संपत्तियों के साथ Caesars Rewards लॉयल्टी प्रोग्राम, ऑनलाइन कैसीनो सेवाएं, स्पोर्ट्सबुक उत्पाद और रिटेल अनुभव शामिल हैं। कंपनी गेमिंग और यात्रा को लाइव शो, डेस्टिनेशन डाइनिंग, सेलिब्रिटी शेफ वाले रेस्तरां और अनोखी मनोरंजन गतिविधियों के साथ जोड़ती है।
CRM Specialist – Caesars Entertainment (Hybrid)
Manage and optimize email, in-app, and push campaigns for Caesars Digital’s iGaming platforms. Improve player retention through segmentation, testing, performance reporting, and oversight of player communications.
विवरण
- Create, segment, and launch remarketing campaigns across email, in-app, and push channels
- Build and proofread emails, test links, and verify audience record counts
- Run A/B and multivariate tests for CRM campaigns
- Monitor and report campaign performance to identify improvements and support updates to the Director
- Maintain alignment with current CRM industry best practices
- Supervise coordinators, delegate assignments, and support onboarding and training for new employees
- Provide preliminary approval for player-facing communications
- Manage CRM campaigns across relevant channels to support player retention
- Develop CRM strategy and lifecycle campaigns designed to maximize retention
आवश्यकताएँ
- A bachelor’s degree or relevant professional experience is required
- At least two years of experience with Salesforce and/or Optimove is an asset
- Proficiency in Excel
- Strong analytical and data-driven approach
- Availability to work weekends
- Excellent communication, proofreading, and organizational abilities
- HTML proficiency is helpful but not required
- Gaming-industry knowledge is helpful but not required
- Strong organization and the ability to prioritize work for yourself and others
- Ability to manage multiple tasks under tight deadlines
- Clear, confident communication skills with the ability to collaborate and influence
- Enthusiasm and energy for taking on a new challenge
- Ability to navigate a complex regulatory environment
- Ability to obtain and maintain New Jersey Gaming Control Board registration and any other legally required certification or license
- Ability to sit, type, speak on the phone, and write for extended periods
लाभ
- Medical, vision, and dental coverage
- Life insurance
- Disability insurance
- 401(k) matching
- Paid personal time off
- Paid company holidays
- Additional employee benefits