Caesars Entertainment
Caesars Entertainment
Caesars Entertainment — курорттық кешендер, қонақүйлер, мейрамханалар, ойын-сауық орындары мен көрікті нысандардан тұратын кең портфелін басқаратын ірі казино және қонақжайлылық компаниясы. Оның ұсыныстарына Лас-Вегастағы Caesars Palace, Planet Hollywood және The LINQ Hotel сияқты танымал нысандар, сондай-ақ Caesars Rewards адалдық бағдарламасы, онлайн-казино қызметтері, спорттық бәс тігу өнімдері және бөлшек сауда тәжірибелері кіреді. Компания ойын-сауық пен саяхатты жанды шоулармен, туристік бағыттардағы асханамен, танымал аспаздардың мейрамханаларымен және ерекше демалыс түрлерімен ұштастырады.

CRM Specialist – Caesars Entertainment (Hybrid)

Manage and optimize email, in-app, and push campaigns for Caesars Digital’s iGaming platforms. Improve player retention through segmentation, testing, performance reporting, and oversight of player communications.

Сипаттама

  • Create, segment, and launch remarketing campaigns across email, in-app, and push channels
  • Build and proofread emails, test links, and verify audience record counts
  • Run A/B and multivariate tests for CRM campaigns
  • Monitor and report campaign performance to identify improvements and support updates to the Director
  • Maintain alignment with current CRM industry best practices
  • Supervise coordinators, delegate assignments, and support onboarding and training for new employees
  • Provide preliminary approval for player-facing communications
  • Manage CRM campaigns across relevant channels to support player retention
  • Develop CRM strategy and lifecycle campaigns designed to maximize retention

Талаптар

  • A bachelor’s degree or relevant professional experience is required
  • At least two years of experience with Salesforce and/or Optimove is an asset
  • Proficiency in Excel
  • Strong analytical and data-driven approach
  • Availability to work weekends
  • Excellent communication, proofreading, and organizational abilities
  • HTML proficiency is helpful but not required
  • Gaming-industry knowledge is helpful but not required
  • Strong organization and the ability to prioritize work for yourself and others
  • Ability to manage multiple tasks under tight deadlines
  • Clear, confident communication skills with the ability to collaborate and influence
  • Enthusiasm and energy for taking on a new challenge
  • Ability to navigate a complex regulatory environment
  • Ability to obtain and maintain New Jersey Gaming Control Board registration and any other legally required certification or license
  • Ability to sit, type, speak on the phone, and write for extended periods

Артықшылықтар

  • Medical, vision, and dental coverage
  • Life insurance
  • Disability insurance
  • 401(k) matching
  • Paid personal time off
  • Paid company holidays
  • Additional employee benefits

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