Caesars Entertainment
Caesars Entertainment
Caesars Entertainment este o companie mare de cazinouri și ospitalitate, care operează un portofoliu extins de resorturi, hoteluri, restaurante, spații de divertisment și atracții. Printre ofertele sale se numără proprietăți cunoscute precum Caesars Palace, Planet Hollywood și The LINQ Hotel din Las Vegas, precum și programul de loialitate Caesars Rewards, servicii de cazino online, produse de pariuri sportive și experiențe de retail. Compania îmbină jocurile de noroc și călătoriile cu spectacole live, experiențe culinare în destinații turistice, restaurante ale unor chefi celebri și activități de agrement distincte.

CRM Specialist – Caesars Entertainment (Hybrid)

Manage and optimize email, in-app, and push campaigns for Caesars Digital’s iGaming platforms. Improve player retention through segmentation, testing, performance reporting, and oversight of player communications.

Descriere

  • Create, segment, and launch remarketing campaigns across email, in-app, and push channels
  • Build and proofread emails, test links, and verify audience record counts
  • Run A/B and multivariate tests for CRM campaigns
  • Monitor and report campaign performance to identify improvements and support updates to the Director
  • Maintain alignment with current CRM industry best practices
  • Supervise coordinators, delegate assignments, and support onboarding and training for new employees
  • Provide preliminary approval for player-facing communications
  • Manage CRM campaigns across relevant channels to support player retention
  • Develop CRM strategy and lifecycle campaigns designed to maximize retention

Cerințe

  • A bachelor’s degree or relevant professional experience is required
  • At least two years of experience with Salesforce and/or Optimove is an asset
  • Proficiency in Excel
  • Strong analytical and data-driven approach
  • Availability to work weekends
  • Excellent communication, proofreading, and organizational abilities
  • HTML proficiency is helpful but not required
  • Gaming-industry knowledge is helpful but not required
  • Strong organization and the ability to prioritize work for yourself and others
  • Ability to manage multiple tasks under tight deadlines
  • Clear, confident communication skills with the ability to collaborate and influence
  • Enthusiasm and energy for taking on a new challenge
  • Ability to navigate a complex regulatory environment
  • Ability to obtain and maintain New Jersey Gaming Control Board registration and any other legally required certification or license
  • Ability to sit, type, speak on the phone, and write for extended periods

Beneficii

  • Medical, vision, and dental coverage
  • Life insurance
  • Disability insurance
  • 401(k) matching
  • Paid personal time off
  • Paid company holidays
  • Additional employee benefits

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