Senior Performance Marketing Strategist
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Lead paid media strategy across Google, LinkedIn, Meta, and Microsoft for growing B2B companies. Connect campaign investment to pipeline and revenue through strategic client leadership.
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ITW, also known as Illinois Tool Works, is a global manufacturing company organized across more than 80 divisions and seven business segments. Its teams develop engineered products and specialized solutions for industrial and commercial customers, including automotive OEM components, construction fastening systems, food equipment, polymers and fluids, testing and measurement products, and welding equipment. With operations in roughly 49 countries and a decentralized, entrepreneurial operating model, ITW brings together a broad range of technical and manufacturing expertise across its businesses.
Channel Sales Manager - Louisiana (Remote)
Lead ITW’s welding-product channel sales across South Louisiana through distributor training, merchandising, and strategic partner engagement. Improve revenue growth, inventory efficiency, and adoption of the product portfolio.
Description
- Manage performance across key distributor partnerships
- Design and deliver distributor training programs, including role-specific multi-year plans and coordinated sessions at customer experience centers and training facilities
- Embed selling skills within product certification programs
- Improve inventory results through product placement, vendor consolidation, merchandising expansion, and stronger turnover, GMROI, dead-stock, and fill-rate performance
- Direct strategic engagement with leading distributors through quarterly business reviews, annual feedback programs, and relationship development across leadership, management, and frontline teams
- Use promotions, contests, and marketing funds to strengthen distributor focus and execution
- Analyze performance data to guide decisions, improve distributor effectiveness, and deepen partner relationships
- Advance revenue growth, new-product adoption, pipeline health, distributor satisfaction, and channel alignment
Requirements
- Bachelor’s degree in marketing, business, or a related field, or equivalent practical experience
- Background in channel sales, distributor management, or training-program leadership
- Proven knowledge of inventory metrics and sales-program adoption
- Ability to help design and deliver structured, role-based training programs
- Ability to align enterprise leaders with execution at the branch level
- Strong communication, relationship management, and analytical capabilities
- Data-oriented approach to interpreting KPIs and assessing return on investment
- Working knowledge of welding processes and products is preferred
- Able and willing to travel overnight up to 50% of the time
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