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Minor Hotels Europe and Americas
Minor Hotels Europe and Americas
Food & BeverageHospitalityLogistics
Minor Hotels Europe and Americas is a global hospitality group operating more than 560 hotels across six continents. Its portfolio spans eight brands—Anantara, Avani, Elewana, NH, NH Collection, nhow, Oaks, and Tivoli—serving guests through varied hotel experiences in destinations around the world. The company also operates connected hospitality businesses, including luxury residences, private aviation, restaurants and bars, spa and wellness services, river cruises, and rail journeys. With a focus on guests, team members, and partners, Minor Hotels Europe and Americas brings an entrepreneurial approach to developing brands, businesses, and partnerships, with career opportunities across hospitality, food and beverage, logistics, and related operations.
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Business Insights Executive – Kuala Lumpur

Deliver consumer, shopper, competitor, and market insights for Malaysia’s FMCG business. Shape strategy, planning, and decisions across combustible and smoke-free categories.

MYMalaysiaOn-siteFull-timeMiddleSeniorEnglish RequiredExecutive

Description

  • Deliver practical market and shopper insights for Malaysia’s combustible and smoke-free segments.
  • Lead strategic analysis of corporate performance and competitor intelligence.
  • Assess business opportunities and challenges to inform decision-making.
  • Advance Malaysia’s business insights agenda across EM and APMEA South DRBU processes.
  • Bring a complete, consumer-focused perspective to cross-functional work.
  • Own forward-looking, actionable market and customer insights across combustible and non-combustible categories.
  • Apply insights to short-, medium-, and long-term marketing and corporate frameworks.
  • Combine data sources and research findings into clear insights, narratives, and recommendations.
  • Work with EM functions to incorporate market drivers into strategies and plans.
  • Manage relationships with Circana, Ipsos, Nielsen, and other strategic research partners.
  • Support quarterly EM deep dives, annual planning, MAP and EM DRM meetings, and above-market reviews and communications.
  • Advise the Malaysian EM community on portfolio, route-to-market, pricing, illicit trade, regulatory, consumer, and market dynamics.
  • Support innovation and the continued development of Business Insights in Malaysia.
  • Guide teams on market opportunities and risks while challenging established approaches.
  • Contribute to peer development through knowledge and experience sharing.
  • Lead coordinated Area collaboration and influence strategic direction across leadership levels.
  • Demonstrate BAT Ethos behaviours and promote them across the wider organization.

Requirements

  • At least three years of insights, marketing management, or related experience in a leading FMCG company.
  • A demonstrated record of delivering business results.
  • A tertiary degree in marketing, business, management, or a related field.
  • FMCG marketing experience spanning areas such as category, brand, commercial, finance, insights and research, strategy, or planning.
  • Ideally, experience working across multiple categories.
  • Strong cross-functional collaboration and relationship-building skills across organizational levels.
  • Sound business understanding and commercial foresight.
  • A data-driven, rational approach to problem-solving.
  • Deep familiarity with client and industry research tools and retail audit panel data.
  • Ability to extract long-term industry insights from dynamic, data-intensive operations.
  • Experience working with agency and third-party partners across borders and cultures.
  • Ability to offer independent, evidence-based perspectives for management decisions.
  • Excellent communication and storytelling abilities.
  • Confidence delivering effective presentations to stakeholders at all levels.
  • Ability to tailor the level of detail to the audience.

Benefits

  • Market-leading annual performance bonus, subject to eligibility.
  • A range of health plan options.
  • Initiatives supporting work-life balance.
  • Transportation support.
  • Flexible holiday planning with additional incentives.
  • Access to online learning platforms.
  • Personalized development programs focused on leadership skills.
  • A continuous-improvement and transformation-focused work environment.
  • Internal advancement and career progression opportunities.
  • Programs supporting social, emotional, physical, and financial wellbeing.
  • Reasonable adjustments or accommodations during the recruitment process.

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