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Lifely
Lifely
51 – 200 Employees
B2CeCommerce
Lifely is a direct-to-consumer eCommerce brand focused on practical home furnishings for modern households. Its Shopify-based online store sells beds, sleeper sofas, kid-friendly mattresses and sofa-beds, with an online retail model built around product trials, express delivery, warranty coverage, multi-country storefronts and seasonal promotions.
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Business Development Manager, International Ecommerce and Trade

Lead Lifely’s international growth in furniture and home-products ecommerce across B2B and trade channels. Manage partnerships, market expansion, negotiations, and revenue development.

MYMalaysia
RM 72,000 – RM 96,000 / year
RemoteFull-timeMiddleSeniorEnglish RequiredBusiness Development Rep

Description

  • Define international growth priorities across target countries, customer segments, and commercial channels.
  • Grow B2B and trade revenue through retailers, distributors, designers, property partners, marketplaces, and commercial procurement.
  • Manage opportunities from research and targeted outreach through business cases, negotiation, pilots, launches, and revenue conversion.
  • Develop commercial cases that assess demand, pricing, margin, inventory, fulfilment, returns, compliance, risk, and implementation.
  • Lead proposals, negotiations, pilot agreements, and internal decision documents.
  • Coordinate execution across Ecommerce, Marketing, Product, Supply, Finance, and Operations.
  • Set priorities and maintain delivery accountability among internal owners, agencies, partners, and future team members.
  • Build pipeline, revenue, and margin forecasts with defined stages, decision gates, and ownership.
  • Communicate assumptions, blockers, risks, performance, and required changes.
  • Deliver a focused country and channel strategy, qualified B2B and trade pipeline, signed pilots or commercial agreements, new-market or channel revenue, and measurable gross margin.

Requirements

  • At least five years of experience in business development, commercial growth, partnerships, trade, channel development, or market expansion.
  • Demonstrated B2B or trade performance, including personally advancing negotiated deals through to revenue.
  • Experience expanding ecommerce or consumer products across multiple countries.
  • Experience launching or growing a market, sales channel, distributor, retailer, marketplace, or trade partnership.
  • Ability to prepare commercial cases covering revenue, margin, cost, risk, and operational feasibility.
  • Strong capabilities in negotiation, proposal writing, stakeholder management, and executive communication.
  • Practical experience with CRM or pipeline systems, including establishing dependable pipeline processes and forecasts.
  • Practical spreadsheet experience for commercial planning.
  • Working knowledge of cross-border operations, including duties, taxes, landed costs, compliance, logistics, warehousing, inventory, fulfilment, returns, pricing, margin, forecasts, and launch planning.
  • Clear, direct, and transparent communication with strong working English.
  • Availability for reliable overlap with Australian business hours from the Philippines.
  • Experience working across Australia, the United States, Asia, or Southeast Asia is a strong advantage.
  • Experience in furniture, home products, consumer goods, retail, wholesale, property, distribution, marketplaces, or trade channels is a strong advantage.
  • Understanding of Shopify economics is a strong advantage.
  • Practical experience applying AI to research, commercial modelling, proposals, or workflow improvement is a strong advantage.

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