Biogen एक जैव प्रौद्योगिकी और स्वास्थ्य सेवा कंपनी है, जो गंभीर न्यूरोलॉजिकल स्थितियों के लिए उपचारों पर शोध, विकास और उन्हें उपलब्ध कराने पर केंद्रित है। इसका कार्य अल्ज़ाइमर रोग, मल्टीपल स्क्लेरोसिस और स्पाइनल मस्कुलर एट्रॉफी जैसी बीमारियों तक फैला है। कंपनी न्यूरोलॉजी में प्रगति के लिए क्लिनिकल शोध, वैज्ञानिक सहयोग और दवा विकास को एकीकृत करती है। इसके अलावा, यह देखभाल तक पहुंच में सुधार और स्वास्थ्य सेवा में अधिक समानता को बढ़ावा देने पर भी जोर देती है।
Biogen Director, US Omnichannel Digital Engagement (Cambridge, MA Hybrid)
Lead Biogen’s US omnichannel and digital engagement strategy for biotech brand launches. Shape AI-enabled HCP and patient journeys across channels, from awareness through conversion.
संयुक्त राज्य
मैसाचुसेट्स$1,99,000 – $2,74,000 / वर्ष
हाइब्रिडपूर्णकालिकलीडआवश्यक भाषा: अंग्रेज़ीनिदेशकविवरण
- Lead omnichannel and digital strategy and execution for upcoming US brand launches
- Convert launch strategies and brand assets into plans covering journey maps, channel mix, and content sequencing
- Use a Decision Engine to develop and improve customer experiences
- Create launch-ready experiences for HCP and patient audiences
- Keep touchpoints from unbranded awareness through branded conversion connected, aligned, and measurable
- Act as the Omnichannel/Digital Experience Architect for an assigned therapeutic area
- Design engagement flows using next-best-action recommendations for customers, channels, content, and cadence
- Advise Brand teams on experience design, channel suitability, and content sequencing
- Serve as the main contact for omnichannel and digital strategy and end-to-end delivery
- Own campaign planning, execution, and performance from start to finish
- Partner with Media, Operations, Decision Science, IT, PRC, Privacy, Regulatory, Field, and Patient Services teams
- Provide subject matter expertise on Biogen’s MarTech ecosystem and AI-powered orchestration tools
- Translate strategies and experience designs into actionable business requirements
- Ensure campaigns are delivered accurately, compliantly, and on schedule
- Track developments in AI-enabled marketing, next-best action, personalization, and emerging patient and HCP engagement channels
- Analyze AI-generated insights and improve next-best-action logic and campaigns
- Champion readiness for tagging, tracking, and reporting
आवश्यकताएँ
- At least 10 years of healthcare client experience in omnichannel or digital engagement strategy, planning, and execution within pharmaceutical or biotechnology settings
- Demonstrated leadership of omnichannel and digital engagement strategies for brand launches using Decision Engines
- Ability to turn brand strategy into cohesive, measurable HCP and patient experiences across the full engagement funnel
- Proven ability to manage omnichannel planning, delivery, and performance end to end
- Working knowledge of AI-driven next-best-action frameworks, personalization, and orchestration engines
- Ability to collaborate with analytics and operations teams to apply recommendations for channel, content, cadence, and customer targeting
- Experience serving as a trusted omnichannel strategic partner to Brand teams
- Ownership of omnichannel campaigns from initial planning through execution and optimization
- Hands-on experience converting omnichannel strategies and experience designs into clear requirements for operations and IT teams
- Strong understanding of MarTech ecosystems and digital activation processes
- Ability to collaborate effectively with Media, Omnichannel Operations, Decision Science, IT, PRC, Regulatory, Privacy, Field, and Patient Services
- Strong customer journey mapping and experience design capabilities
- Ability to interpret performance data and AI-driven insights to improve engagement strategies
- Bachelor’s degree required; MBA preferred
लाभ
- Medical, dental, vision, and life insurance
- Fitness and wellness programs, including fitness reimbursement
- Short- and long-term disability insurance
- At least 15 days of paid vacation
- Additional year-end shutdown leave from December 26 through December 31
- Up to 12 company-paid holidays plus 3 paid personal-significance days
- 80 hours of sick leave per calendar year
- Paid maternity and parental leave
- 401(k) participation with company matching contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Participation in Employee Resource Groups
- Short- and long-term incentives, including cash bonuses and equity opportunities
- Hybrid work arrangement