Kobie — ірі брендтерге тұтынушылар туралы деректерді анағұрлым берік әрі өлшенетін қарым-қатынастарға айналдыруға көмектесетін жаһандық адалдық шешімдері компаниясы. Оның жұмысы тұтынушылардың адалдық тәжірибесін әзірлеу, іске асыру және бағалау үшін адалдық стратегиясын, стратегиялық қызметтерді, құрамдастырылатын технологияны, адам бағыттайтын жасанды интеллектіні және Kobie Alchemy® Loyalty Cloud платформасын біріктіреді. Kobie бөлшек сауда, саяхат және қонақжайлылық, қаржылық қызметтер, ойын-сауық, жылдам қызмет көрсететін мейрамханалар және телекоммуникациялар салаларындағы ұйымдарға қызмет көрсетеді, сондай-ақ консалтинг, қонақжайлылық және логистика бағыттарында тәжірибесі бар.
Campaign Engineer – Email Marketing Automation
Build HTML email campaigns and automated customer journeys for Kobie’s global loyalty clients. Manage segmentation, testing, quality assurance, personalization, and final deployment.
Сипаттама
- Develop and maintain HTML/CSS email templates that render accurately across devices, email clients, and platforms
- Create reusable modular components and tailor client templates to campaign needs
- Validate email rendering with Litmus, Email on Acid, or comparable tools
- Build and launch outbound campaigns in Kobie-hosted and client campaign platforms, including Salesforce Marketing Cloud
- Set up journey logic, audience segments, targeting criteria, and suppression lists
- Apply dynamic content, personalization tokens, and promotional offer rules
- Manage final deployment for assigned campaigns with accuracy and timely delivery
- Configure A/B and multivariate tests
- Coordinate asset transfers with Campaign Managers and content partners
- Proactively identify gaps in dependencies
- Record execution best practices and uphold Development pillar build standards
- Adhere to campaign platform tooling and governance requirements
- Partner with Campaign Managers, QA Analysts, and client teams to deliver accurate, on-brand campaigns on schedule
- Contribute to end-to-end marketing operations oversight and process documentation
Талаптар
- 1–3 years of experience in email development, marketing operations, or digital campaign delivery
- Practical experience using HTML and CSS for email, including cross-client rendering
- Experience with an enterprise campaign platform; Salesforce Marketing Cloud is preferred
- Basic knowledge of journey orchestration, including single- and multi-step automated flows, triggered sends, and entry and exit criteria
- Familiarity with event-based triggers, lifecycle programs, re-engagement flows, and scheduled versus triggered deployments
- Understanding of A/B and multivariate testing methods
- Understanding of audience segmentation, targeting logic, and data-driven personalization
- Exceptional attention to detail
- Clear communication skills, including the ability to raise issues and ask questions before builds start
- Bachelor’s degree or equivalent experience
- Experience using Litmus, Email on Acid, or comparable rendering test tools
- Familiarity with AMPScript, SQL, or other scripting and query languages
- Experience with Adobe Campaign, Braze, Iterable, or Marketo
- Knowledge of dynamic and conditional content logic
- Exposure to multi-channel campaign orchestration
- Experience with Workfront or Jira
Артықшылықтар
- Highly competitive benefits package
- Comprehensive health coverage
- Well-being benefits for employees and dependents
- Public holidays
- Flexible time off
- Support for work-life balance
- Opportunities for collaboration, flexibility, and career development
- Charitable partnerships and volunteer opportunities
- Collaboration with U.S. teams and exposure to leading industry professionals
- Planned physical office space in Bengaluru for collaboration