Kobie
Kobie
201 – 500 Employees
ConsultingHospitalityLogistics
Kobie is a global loyalty solutions company that helps major brands turn customer data into stronger, more measurable relationships. Its work combines loyalty strategy, strategic services, composable technology, human-guided AI, and the Kobie Alchemy® Loyalty Cloud platform to design, deliver, and evaluate customer loyalty experiences. Kobie serves organizations across retail, travel and hospitality, financial services, entertainment, quick-service restaurants, and telecommunications, with expertise spanning consulting, hospitality, and logistics.

Campaign Engineer – Email Marketing Automation

Build HTML email campaigns and automated customer journeys for Kobie’s global loyalty clients. Manage segmentation, testing, quality assurance, personalization, and final deployment.

Description

  • Develop and maintain HTML/CSS email templates that render accurately across devices, email clients, and platforms
  • Create reusable modular components and tailor client templates to campaign needs
  • Validate email rendering with Litmus, Email on Acid, or comparable tools
  • Build and launch outbound campaigns in Kobie-hosted and client campaign platforms, including Salesforce Marketing Cloud
  • Set up journey logic, audience segments, targeting criteria, and suppression lists
  • Apply dynamic content, personalization tokens, and promotional offer rules
  • Manage final deployment for assigned campaigns with accuracy and timely delivery
  • Configure A/B and multivariate tests
  • Coordinate asset transfers with Campaign Managers and content partners
  • Proactively identify gaps in dependencies
  • Record execution best practices and uphold Development pillar build standards
  • Adhere to campaign platform tooling and governance requirements
  • Partner with Campaign Managers, QA Analysts, and client teams to deliver accurate, on-brand campaigns on schedule
  • Contribute to end-to-end marketing operations oversight and process documentation

Requirements

  • 1–3 years of experience in email development, marketing operations, or digital campaign delivery
  • Practical experience using HTML and CSS for email, including cross-client rendering
  • Experience with an enterprise campaign platform; Salesforce Marketing Cloud is preferred
  • Basic knowledge of journey orchestration, including single- and multi-step automated flows, triggered sends, and entry and exit criteria
  • Familiarity with event-based triggers, lifecycle programs, re-engagement flows, and scheduled versus triggered deployments
  • Understanding of A/B and multivariate testing methods
  • Understanding of audience segmentation, targeting logic, and data-driven personalization
  • Exceptional attention to detail
  • Clear communication skills, including the ability to raise issues and ask questions before builds start
  • Bachelor’s degree or equivalent experience
  • Experience using Litmus, Email on Acid, or comparable rendering test tools
  • Familiarity with AMPScript, SQL, or other scripting and query languages
  • Experience with Adobe Campaign, Braze, Iterable, or Marketo
  • Knowledge of dynamic and conditional content logic
  • Exposure to multi-channel campaign orchestration
  • Experience with Workfront or Jira

Benefits

  • Highly competitive benefits package
  • Comprehensive health coverage
  • Well-being benefits for employees and dependents
  • Public holidays
  • Flexible time off
  • Support for work-life balance
  • Opportunities for collaboration, flexibility, and career development
  • Charitable partnerships and volunteer opportunities
  • Collaboration with U.S. teams and exposure to leading industry professionals
  • Planned physical office space in Bengaluru for collaboration

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