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Payflip
Payflip
11 – 50 Employees
B2BHR TechSaaS
Payflip is a Belgian HR-tech company that develops SaaS tools for flexible compensation and cafeteria plans. Its platform helps employers give employees more choice over their salary packages, including options such as bikes, smartphones, charging stations, and additional vacation, while reducing the administrative and compliance workload for HR and payroll teams. Payflip also supports mobility budgets as an alternative to company cars and provides guidance, onboarding, demonstrations, and support for SMEs and larger businesses.
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Senior Marketing Lead (B2B SaaS) - Hybrid Belgium

Lead Payflip’s B2B salary-platform marketing strategy, budget, and revenue funnel. Rebuild demand-generation channels and help define the future marketing team.

BEBelgiumHybridFull-timeSeniorEnglish RequiredMarketing

Description

  • Set channel strategy and manage budgets across paid, organic, content, referral, and partner marketing
  • Own the revenue funnel, including pipeline generation, conversion quality, and marketing’s contribution to closed-won business
  • Define the marketing-to-sales handoff with sales leadership, including service-level agreements and follow-up processes
  • Build a content and demand-generation engine around Payflip’s salary-partner proposition
  • Rebuild pipeline-producing channels, including referral, community, and organic programs
  • Recommend the marketing team structure and hiring plan after validating the approach
  • Work hands-on with existing specialists to lead execution

Requirements

  • At least 8 years of experience in growth or demand-generation marketing
  • Ideally, experience owning full-funnel strategy at a B2B SaaS scale-up with more than €10 million in annual recurring revenue
  • Experience in at least two of the following areas: paid and performance marketing, organic and content marketing, or partner and referral marketing
  • Experience evaluating and defending budget reallocation or channel-mix decisions
  • Accountability for customer acquisition cost and payback
  • Experience with challenger or category-creation positioning against established incumbents is a strong advantage
  • Experience in a related sector is helpful

Benefits

  • Stock options
  • Flexible compensation package with meal vouchers
  • Alan healthcare coverage
  • Mobility budget or company car
  • Flexibility to work remotely as much as desired
  • Remote-work budget
  • Coworking options in Antwerp and Ghent
  • Generous coworking budget for remote work in Belgium and abroad
  • Learning and development budget

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