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EQ Bank | Equitable Bank
EQ Bank | Equitable Bank
1,001 – 5,000 Employees
ConsultingInsuranceLogistics
EQ Bank | Equitable Bank is a Canadian financial institution serving individuals and businesses through banking, lending, savings, and investment products. Its offerings include residential mortgages, commercial lending, insurance lending, reverse mortgages, high-interest savings accounts, and Guaranteed Investment Certificates. As a member of the Canada Deposit Insurance Corporation, the bank provides eligible deposit protection while also supporting financial literacy and diverse communities across Canada.
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Senior Director, Marketing Enablement and Operations

Senior marketing operations leader responsible for EQ Bank’s operating model, technology enablement, governance, and integrated planning. Leads multidisciplinary teams that scale marketing capabilities for Canada’s challenger bank.

CACanadaHybridFull-timeSeniorEnglish RequiredChief Marketing Officer

Description

  • Lead and develop a multidisciplinary team spanning marketing operations, automation, CRM and email operations, and enablement
  • Strengthen marketing capabilities across planning, delivery, governance, technology adoption, and operational effectiveness
  • Set priorities, goals, and development plans connected to enterprise objectives
  • Promote innovation, accountability, collaboration, and continuous improvement
  • Design and oversee the enterprise marketing operating model, including intake, prioritization, planning, and workflows
  • Standardize ways of working and improve processes to increase efficiency, visibility, and speed to market
  • Create scalable frameworks and standards that support organizational growth
  • Partner with Technology and platform owners to optimize CRM and email automation platforms
  • Support platform improvements, integrations, and user adoption
  • Identify opportunities for workflow automation and promote responsible AI adoption
  • Lead the enterprise go-to-market framework and integrated marketing planning process
  • Manage the enterprise marketing calendar across brand, product, channel, and partner initiatives
  • Coordinate resources, timelines, and priorities in support of strategic objectives and divisional OKRs
  • Establish governance structures and oversee compliance and approval processes with Legal and Compliance
  • Ensure marketing work meets regulatory requirements, corporate policies, brand standards, and responsible data and technology practices
  • Oversee agency operating models, governance, and performance management
  • Manage external agencies, partners, and marketing service providers
  • Create operational KPIs, dashboards, and reporting frameworks
  • Track marketing effectiveness, workflow performance, and team capacity
  • Deliver insights and recommendations that improve operational efficiency and organizational performance
  • Support budgeting, resource planning, and investment prioritization

Requirements

  • At least 10 years of progressively responsible leadership experience in marketing operations, business operations, marketing transformation, enablement, or a related field
  • Track record of building and scaling operating models in complex, matrixed organizations
  • Experience leading enterprise transformation, process improvement, and organizational change initiatives
  • Background managing multidisciplinary teams across marketing operations, marketing technology, project delivery, automation, or business enablement
  • Demonstrated ability to attract, develop, and retain high-performing technical and operational talent
  • Strong knowledge of integrated marketing, go-to-market execution, and contemporary marketing practices
  • Experience leading marketing operations teams using CRM, email automation, or other marketing platforms for 360-degree campaigns and customer communications
  • Experience in financial services, a regulated industry, or a risk-aware operating environment is an asset

Benefits

  • Competitive discretionary bonus opportunity
  • Market-leading RRSP matching program
  • Medical, dental, vision, life, and disability coverage
  • Employee Share Purchase Plan
  • Maternity and parental top-up during time caring for a child
  • Generous vacation allowance and personal days
  • Virtual events for connecting with colleagues
  • Professional development opportunities and a comprehensive Career Development program
  • Opportunity to join a leading FinTech and help shape a new banking experience

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