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Hilton
Hilton
HospitalityTravel
Hilton is an international hospitality and travel company operating and franchising hotels and resorts across the Americas, Europe, the Middle East, Africa, and Asia Pacific. Its work spans accommodation, guest experiences, and related hospitality services, with career opportunities across hotel operations, corporate functions, and student and early-career programs. Hilton’s employer resources cover roles in multiple locations and are supported in several languages, making the company relevant to candidates exploring careers in global lodging and guest services.
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Senior Director, Brand Management – Hilton Home2 Suites

Lead brand strategy and growth for Hilton’s Home2 Suites and extended-stay portfolio. Drive cross-functional initiatives, owner engagement, operational alignment, and brand performance.

USUnited StatesVAVirginia
$160,000 – $210,000 / year
HybridFull-timeSeniorEnglish RequiredBrand Manager

Description

  • Shape short- and long-term strategies, priorities, annual plans, and roadmaps with the Brand Leader
  • Direct cross-functional plans that translate brand strategy into execution
  • Strengthen brand strategy and integrity across Home2 Suites and Hilton’s extended-stay portfolio
  • Plan initiatives, manage priorities, track performance measures, analyze data, identify gaps, and recommend actions
  • Lead programs spanning product, service, food and beverage, technology, sustainability, and hotel operations
  • Represent and champion Home2 Suites with owners, hotel leaders, internal stakeholders, and industry audiences
  • Coordinate with Commercial, Marketing, Development, Architecture, Design & Construction, Brand Performance Support, Owner Relations, Brand Standards, Quality Assurance, Openings, Communications, and Learning teams
  • Develop partnerships with owners, franchisees, hotel leaders, and advisory groups to build support and adoption
  • Create executive presentations, communications, training resources, and field-facing content
  • Manage strategic initiatives from charter and business case through design, implementation, field communication, measurement, and optimization
  • Maintain brand performance reporting, competitive and market evaluations, annual planning contributions, and budget and forecast support
  • Oversee content and project coordination for owner and hotel leader forums, field webinars, and enterprise, development, regional, and brand conferences
  • Coordinate and participate in meetings and site visits with owners, operators, and hotel teams

Requirements

  • At least eight years of experience in brand management, hospitality, strategy, operations, commercial disciplines, development, or a related area
  • At least four years leading complex projects with multiple stakeholders in a matrixed organization
  • Demonstrated ability to develop strategy, build business cases, secure stakeholder support, and lead implementation from concept through delivery
  • Experience preparing executive-level materials and presenting to senior leaders, owners, hotel leaders, and internal or external audiences
  • Willingness and ability to travel up to 25%, including domestic and limited international travel
  • Bachelor’s degree or equivalent professional experience
  • At least three years of experience in hospitality, hotel operations, franchising, or owner-facing work
  • At least two years of experience in brand management or brand and franchise development
  • Experience creating enterprise-level annual plans, budgets, forecasts, narratives, project plans, and strategic roadmaps
  • Experience analyzing data, evaluating markets and competitors, and turning findings into actionable recommendations

Benefits

  • Access to 110 nights of discounted travel through the Go Hilton program, with room rates starting as low as $40 per night
  • Employee stock purchase plan offering Hilton shares at a 15% discount
  • Paid parental leave for eligible Team Members, including partners and adoptive parents
  • Dedicated concierge assistance for caregiving needs
  • Crisis Concierge services providing practical and emotional support
  • Free counseling and assistance through the Employee Assistance Program for eligible Team Members
  • Generous paid time off
  • Health and welfare coverage, including medical, dental, and vision plans
  • Retirement plans
  • Eligibility for the Hilton Annual Incentive Bonus Plan, subject to its terms and conditions
  • Eligibility for the company’s long-term incentive plan, subject to its terms and conditions

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