Manhattan WMOS Engineer
ShyftLabs
Support Manhattan WMOS implementations and operations as a WMS Engineer at ShyftLabs. ShyftLabs builds data products and digital solutions for Fortune 500 companies.
Open
Workiva provides a cloud-based, AI-powered platform for connecting financial reporting, risk and compliance, and sustainability data in one collaborative workspace. Its tools help enterprise finance, legal, audit, and sustainability teams coordinate across systems, automate processes such as XBRL tagging, and preserve clear audit trails for regulated disclosures and assurance work. By bringing reporting data and workflows together, Workiva supports more consistent, traceable, and efficient decision-making.
Lead Digital Events Manager — Workiva (Remote, United States)
Lead Workiva’s global digital events strategy to generate enterprise pipeline for its AI-powered finance, risk, and sustainability platform. Oversee webinars, virtual experiences, attribution, and scalable demand programs.
Description
- Set the global strategy, calendar, and operating model for Workiva’s digital events portfolio, including webinars, virtual experiences, on-demand sessions, and digital activations.
- Coordinate with regional teams to support local delivery of digital events.
- Develop audience segmentation, event formats, and content programming aligned with enterprise personas and go-to-market priorities.
- Create repeatable frameworks and playbooks that enable consistent, scalable execution.
- Manage vendor and platform partnerships across webinar technology, virtual events, and production services.
- Apply AI to personalization, content development, follow-up automation, and event performance analysis.
- Own the pipeline target associated with the digital events portfolio.
- Ensure event programming supports Workiva’s demand-generation priorities.
- Collaborate with Field Marketing and Campaign Managers to connect digital events with broader go-to-market programs.
- Build and manage full-funnel reporting covering registrations, attendance, engagement, follow-up conversion, and pipeline influence.
- Use attribution models to assess channel contribution.
- Improve digital event channel efficiency.
- Analyze performance data and deliver evidence-based recommendations to leadership.
Requirements
- At least eight years of experience in B2B SaaS demand generation, digital events, or integrated campaigns.
- Bachelor’s degree.
- Experience marketing multiple solutions and buyer personas in a platform-led or multi-solution SaaS environment.
- Experience with demand generation or account-based experience strategy and a record of connecting campaigns to pipeline.
- Hands-on experience using AI tools for content creation, personalization, or event performance analysis.
- Ability to influence sales teams on follow-up and pipeline conversion without direct authority.
- Direct ownership of a digital events or webinar program with pipeline accountability.
- Experience expanding virtual experiences beyond standard webinars, including virtual summits, on-demand content hubs, or multi-session digital events.
- Working knowledge of enterprise sales cycles and the role of digital events in full-funnel demand generation.
- Proficiency with webinar and virtual event platforms such as ON24, Zoom Events, and Goldcast.
- Proficiency with marketing automation and CRM platforms such as Marketo and Salesforce.
- Ability to build performance dashboards, manage attribution reporting, and present data-driven recommendations to senior stakeholders.
- Strong communication skills, including clear program briefs, concise summaries, and effective cross-functional collaboration.
Benefits
- Discretionary bonus typically paid annually.
- Restricted Stock Units awarded at hire.
- 401(k) matching contributions.
- Comprehensive employee benefits package.
- Flexible work location, either in an office or remotely from anywhere within the employee’s country of employment.
- Reasonable accommodations for applicants with disabilities.
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