Workiva
Workiva
Workiva एक क्लाउड-आधारित, AI-संचालित प्लेटफ़ॉर्म उपलब्ध कराता है, जो वित्तीय रिपोर्टिंग, जोखिम और अनुपालन तथा स्थिरता संबंधी डेटा को एक सहयोगात्मक कार्यक्षेत्र में जोड़ता है। इसके उपकरण बड़ी कंपनियों की वित्त, कानूनी, ऑडिट और स्थिरता टीमों को विभिन्न प्रणालियों के बीच समन्वय करने, XBRL टैगिंग जैसी प्रक्रियाओं को स्वचालित करने और विनियमित प्रकटीकरणों तथा आश्वासन कार्य के लिए स्पष्ट ऑडिट ट्रेल बनाए रखने में मदद करते हैं। रिपोर्टिंग डेटा और कार्यप्रवाहों को एक साथ लाकर, Workiva अधिक सुसंगत, पता लगाने योग्य और कुशल निर्णय लेने में सहायता करता है।

Lead Digital Events Manager — Workiva (Remote, United States)

Lead Workiva’s global digital events strategy to generate enterprise pipeline for its AI-powered finance, risk, and sustainability platform. Oversee webinars, virtual experiences, attribution, and scalable demand programs.

विवरण

  • Set the global strategy, calendar, and operating model for Workiva’s digital events portfolio, including webinars, virtual experiences, on-demand sessions, and digital activations.
  • Coordinate with regional teams to support local delivery of digital events.
  • Develop audience segmentation, event formats, and content programming aligned with enterprise personas and go-to-market priorities.
  • Create repeatable frameworks and playbooks that enable consistent, scalable execution.
  • Manage vendor and platform partnerships across webinar technology, virtual events, and production services.
  • Apply AI to personalization, content development, follow-up automation, and event performance analysis.
  • Own the pipeline target associated with the digital events portfolio.
  • Ensure event programming supports Workiva’s demand-generation priorities.
  • Collaborate with Field Marketing and Campaign Managers to connect digital events with broader go-to-market programs.
  • Build and manage full-funnel reporting covering registrations, attendance, engagement, follow-up conversion, and pipeline influence.
  • Use attribution models to assess channel contribution.
  • Improve digital event channel efficiency.
  • Analyze performance data and deliver evidence-based recommendations to leadership.

आवश्यकताएँ

  • At least eight years of experience in B2B SaaS demand generation, digital events, or integrated campaigns.
  • Bachelor’s degree.
  • Experience marketing multiple solutions and buyer personas in a platform-led or multi-solution SaaS environment.
  • Experience with demand generation or account-based experience strategy and a record of connecting campaigns to pipeline.
  • Hands-on experience using AI tools for content creation, personalization, or event performance analysis.
  • Ability to influence sales teams on follow-up and pipeline conversion without direct authority.
  • Direct ownership of a digital events or webinar program with pipeline accountability.
  • Experience expanding virtual experiences beyond standard webinars, including virtual summits, on-demand content hubs, or multi-session digital events.
  • Working knowledge of enterprise sales cycles and the role of digital events in full-funnel demand generation.
  • Proficiency with webinar and virtual event platforms such as ON24, Zoom Events, and Goldcast.
  • Proficiency with marketing automation and CRM platforms such as Marketo and Salesforce.
  • Ability to build performance dashboards, manage attribution reporting, and present data-driven recommendations to senior stakeholders.
  • Strong communication skills, including clear program briefs, concise summaries, and effective cross-functional collaboration.

लाभ

  • Discretionary bonus typically paid annually.
  • Restricted Stock Units awarded at hire.
  • 401(k) matching contributions.
  • Comprehensive employee benefits package.
  • Flexible work location, either in an office or remotely from anywhere within the employee’s country of employment.
  • Reasonable accommodations for applicants with disabilities.

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