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SiGMA World
SiGMA World
51 – 200 Employees
eCommerceGaming
SiGMA World operates in the iGaming and gaming events sector, bringing together professionals from casino, digital gaming, esports, remote gaming, payments, and public relations. Through international events in destinations including Budapest and Malta, the company creates forums for industry networking, commercial connections, and discussion around developments in digital gaming.
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Conversion Rate Optimization Specialist

Improve ticketing and online store revenue for SiGMA World by refining customer journeys, checkout flows, analytics and experiments. The role owns conversion strategy across the company’s global gaming business.

RSSerbiaRemoteFull-timeMiddleSeniorEnglish RequiredConversion Rate Optimizer

Description

  • Lead conversion performance across SiGMA Group websites, including event ticketing and SiGMA Shop.
  • Manage customer journeys from initial traffic through post-purchase.
  • Tailor journey strategies to audiences, markets, devices and traffic sources.
  • Use behavioural psychology to improve conversion journeys.
  • Find funnel drop-offs and friction using GA4, heatmaps, session recordings and user feedback.
  • Compare performance by device, source, campaign, geography and customer type.
  • Set the conversion rate optimization roadmap and testing backlog.
  • Develop hypotheses, prepare experiment briefs and set success measures.
  • Run and assess A/B and multivariate experiments.
  • Improve checkout steps, mobile checkout, payment options and payment success rates.
  • Increase average order value with upgrades, packages, bundles, add-ons, upsells and cross-sells.
  • Check GA4, GTM and HubSpot tracking for key journey events.
  • Share weekly results on conversion, revenue, abandonment and experiments.
  • Measure incremental revenue generated by the optimization programme.
  • Work with Paid Media, Social, Content, Product, UX/UI and Engineering teams.
  • Turn findings into requirements and review planned customer journeys before development.
  • Help assess ticketing, e-commerce, payment and testing platforms.
  • Within the first 30 days, audit ticketing journeys, set baselines, find revenue losses, deliver a prioritized roadmap and launch initial experiments.

Requirements

  • At least four years in conversion rate optimization, growth or e-commerce optimization, with a record of increasing website revenue.
  • Expertise in customer journey mapping, funnel analysis, conversion strategy and tactics.
  • Strong understanding of behavioural psychology and persuasion principles in web design and copy.
  • Practical experience with A/B testing tools such as VWO, Optimizely, AB Tasty or similar.
  • Experience using experimentation frameworks.
  • Advanced GA4 and Google Tag Manager skills.
  • Experience with heatmap and session recording tools such as Hotjar or Microsoft Clarity.
  • Strong grasp of CVR, AOV, RPV, CAC, ROAS, LTV and checkout abandonment.
  • Experience with Shopify, WooCommerce, ticketing platforms or similar commerce systems.
  • Experience optimizing checkout and payment flows, including on mobile.
  • Comfort working with developers on tracking, integrations and payment gateways.
  • Commercially minded, evidence-driven and pragmatic approach.
  • Organized and able to manage multiple brands, events and deadlines.
  • Experience in event ticketing, conferences, iGaming, travel or high-volume e-commerce is a strong advantage.
  • Experience improving international journeys across markets, currencies and payment methods is a strong advantage.
  • Fluent English at C1 level or higher; additional languages are an asset.

Benefits

  • Free access to the iGaming Academy.
  • Professional courses and training.
  • Travel perks, including opportunities to attend major gaming events and visit international offices.
  • Performance rewards and career development opportunities through annual reviews and twice-yearly performance check-ins.
  • International exposure and opportunities to build relationships with industry leaders.
  • Remote work arrangement.

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