„Early Warning“ kuria finansines technologijas, padedančias bankams ir kredito unijoms saugiai pervesti lėšas, patikrinti tapatybę ir valdyti mokėjimų riziką. Tarp jos tinklu grindžiamų platformų ir prekių ženklų yra „Zelle“, skirta asmenų tarpusavio mokėjimams, „Paze“ – su banko sąskaita susieta skaitmeninio atsiskaitymo paslauga, ir „Certos“, siūlanti tapatybės bei sukčiavimo sprendimus. Bankų sektoriui teikdama bendrus duomenis, analitiką ir rizikos valdymo infrastruktūrą, bendrovė padeda spartinti operacijas ir finansų įstaigoms apsaugoti vartotojus bei mažąsias įmones nuo sukčiavimo.
Brand Marketing Director
Lead Early Warning’s brand strategy, employer brand, and corporate narrative. Shape executive messaging and storytelling for Zelle® and payment technology.
Aprašymas
- Lead Early Warning’s brand strategy and execution across its employer brand and corporate narrative.
- Strengthen Zelle®’s reputation as a place to work to support talent attraction and retention.
- Develop the corporate story, strategy, and content for internal and external audiences.
- Work independently with urgency while partnering effectively with stakeholders.
- Turn market, industry, and competitive advantages into brand positioning and executive messaging.
- Refresh the brand strategy to align with company strategy, purpose, and values, and build organization-wide support.
- Partner with marketing, human resources, sales, executive leadership, and other stakeholders.
- Use data to assess and improve brand architecture, employer branding, and the corporate narrative.
- Influence executives and the wider organization through communications, vision, strategy, and execution.
- Clarify how investments translate into outcomes.
- Meet near-term targets while laying the groundwork for long-term success.
- Question established practices and motivate others to reach targets.
- Build a storytelling function, train employees, and share best practices.
- Support risk management and safeguard systems, data integrity, and confidentiality.
- Work in a standard office setting, mostly seated with extensive computer use and occasional standing, walking, kneeling, and reaching.
- Occasionally lift 10 pounds or frequently exert negligible force, and perform required visual, dexterity, and communication tasks with or without reasonable accommodation.
Reikalavimai
- Bachelor’s degree in marketing, business, management, or a related field.
- At least 12 years of progressive experience in related work.
- Experience managing brands, including rebranding, and developing corporate narratives.
- Strong knowledge of brand strategy, positioning, and segmentation for internal and external audiences.
- Ability to navigate ambiguity and establish a path forward through strategic planning and partnerships.
- Entrepreneurial mindset, passion, strategic and forward thinking, innovation, competitiveness, and ability to drive meaningful change.
- Confident presenter and persuasive writer who maintains consistent messaging across channels.
- Ability to build strong relationships and networks with key decision-makers and influencers.
- Coursework or certifications in storytelling and content strategy.
- Successful background and drug screening.
- Eligible to work in the United States for any employer upon hire, without employer sponsorship.
- Employment visa sponsorship is not available for this position.
- Preferred: Master’s degree in marketing, business, management, or a related field.
- Preferred: Record of producing award-winning content.
- Preferred: Strong knowledge of the industry and competitive landscape.
- Preferred: Experience in payments, financial services, or a similar regulated industry.
- Preferred: People management experience.
Privalumai
- Part-time employment.
- Hybrid work arrangement.
- Employee development through storytelling training and shared best practices.
- Equal employment opportunity and affirmative action.
- Participation in E-Verify.